Manager of Marketing Analytics

About the Role

Key Responsibilities

• Develop and maintain a thorough understanding of Noodles & Company’s data sources, including operational databases and data flows with external partners.
• Establish and manage KPIs and metrics for daily, weekly, and monthly performance management.
• Translate business objectives into testable hypotheses to improve decision-making.
• Collaborate with IT to enhance and maintain the Loyalty guest database, utilizing customer data to deliver insightful and actionable recommendations.
• Work in partnership with marketing, digital, and research teams to design, influence, execute, measure, and improve marketing initiatives across various channels.
• Apply scientific methods to determine the causal relationships between marketing strategies and consumer behavior & sentiment to enhance business performance.
• Create presentations, charts, and executive summaries that effectively communicate findings to marketing leads, cross-functional partners, and executives.
• Develop compelling narratives that connect data analysis with business challenges.
• Develop automated dashboarding tools to provide reliable self-service insights on guest behavior and channel performance.
• Analyze A/B or Multivariate Tests to provide measurable insights on test data.
• Collaborate with cross-functional teams to develop a unified and actionable guest segmentation strategy based on a comprehensive view of guest data.

Requirements

• Bachelor's degree in Statistics, Marketing, Finance, Mathematics, IT, or related fields is preferred, or equivalent practical experience in analytics.
• 5+ years of experience working with marketing database solutions with focus on multi-channel marketing and one-to-one communication (CRM) approaches preferred.
• 5+ years of experience working with customer and/or transactional data and relational databases.
• Ability to understand business objectives and requirements, organize and interpret results, and deliver insights with recommendations in a marketing environment.
• Strong experience in using query and analysis tools such as SQL, Python, R, SPSS, and Power BI.
• Skilled in utilizing predictive analytics tools like Mastercard Test & Learn, or adept in applying statistical methods for controlled testing to optimize business strategies.
• Familiarity with marketing measurement methodologies like MMM, MTA, and lift testing.
• A confident and professional demeanor with strong communication and presentation skills, capable of engaging effectively with diverse audiences.
• Strong project management skills.
• Hybrid work preferred with 2-3 days in Broomfield, Colorado, or remote for qualified candidates outside Colorado. Relocation assistance available.
• Employment sponsorship: No sponsorship available.

Nice to Have

• Experience with marketing measurement methodologies like MMM, MTA, and lift testing.

Qualifications

• Bachelor's degree in Statistics, Marketing, Finance, Mathematics, IT, or related fields (preferred) or equivalent practical experience

Benefits & Perks

• Pay range: $90,000-$110,000 annual salary
• Eligible for annual performance bonus up to 15%
• Flexible paid time off
• Medical, dental and vision insurance
• 401(k) and stock purchase discounts
• Paid maternity and paternity leaves, adoption, and surrogacy benefits
• Discounts through gift card program
• Scholarship opportunities through Noodles Foundation
• Monthly technology stipend