Manager, Paid Search

Dentsu International

Chicago, IL

Full Time

Senior

59k-96k

6 days ago

Job Description

About the Role

Dentsu is looking to add a Manager, Paid Search to its team. Reporting into the Director, you'll manage the development of Paid Search campaigns and strategies to help achieve client goals. You'll partner with colleagues across channels to ensure that campaigns are creative; test new solutions and evaluate and improve campaigns to improve our client's goals. This important, client-facing role is a balance of strategy and execution and will lead by example within the team and helps to manage projects or daily activities.

Key Responsibilities

Plan and manage Paid Search (PPC/SEM) campaigns, including account setup, strategy development, organization, and management
Oversee ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and our client's goals
Use reporting, analytics, and trend tools, including Google Analytics, comScore, and Compete
Audit both assigned client accounts and assist other accounts when needed
Analyze paid search beta tests and new platforms/vendors
Assist Client Services team with client communications around paid search knowledge, and recommendations to deliver a clear strategic vision to our client
Forecast and plan paid search growth, and communicate opportunity with the client
Be an advanced technical/discipline leader, and manage client communication without requiring Account Supervisor involvement
Draw important analysis from data and make specific recommendations - i.e., adapted to change strategies and recommendations based on data sets
Contribute to our expertise on PPC industry topics
Make credible recommendations, provide updates against goals, and participate in QBRs

Requirements

3+ years of experience managing large-scale paid search campaigns
2+ years of experience working in Search Engines and third-party tools (Google Ads, Bing Ads & SA360)
Well versed in success measurements, specifically in Branding/Awareness and Direct Response
In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting
Google Certification (Fundamentals), Analytics and AdWords Certification
Understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
Desire to see things through to completion
Experience mentoring and promoting the development of new talent

Nice to Have

GDN experience

Qualifications

Experience managing large-scale paid search campaigns
Experience with Google Ads, Bing Ads, and SA360
Google Certification (Fundamentals), Analytics and AdWords Certification

Benefits & Perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Working at Dentsu International

Dentsu is committed to providing equal employment opportunities to all applicants and employees. They support diversity and inclusion, and provide reasonable accommodations for individuals with disabilities and disabled veterans. The company emphasizes a supportive and inclusive work environment.

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