Senior Paid Search Specialist

About the Role

Key Responsibilities

• Manage high-volume, robust Paid Search program to generate customer and prospect revenue growth within spend and revenue targets.
• Lead campaign management and performance analysis efforts to maximize paid search incremental revenue growth.
• Project manage rapid testing initiatives in support of incremental ROAS goals.
• Prepare and present performance reviews and opportunity area discussions with marketing leadership.
• Work with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met, troubleshoot issues, and stay informed of new capabilities for program optimization.
• Grow and optimize keyword portfolio through rapid testing including data analysis, bid strategy, audience/product targeting, ad copy, and landing page optimization.
• Automate processes, reporting, and alerts related to paid search campaigns.
• Coordinate and communicate project initiatives with internal business partners and vendors, define strategy, make budget recommendations, and execute ROI deliverables.

Requirements

• 3+ years experience managing large scale Paid Search programs for well-established online retailers.
• Strong understanding of Paid Search channel and best practices including campaign structure, geo/rapid testing, and bid strategy management.
• Experience with product listing ads (PLA) and product feed optimization preferred.
• Proficient in quantitative analysis and analytical thinking with the ability to translate analysis into actionable insights and recommendations.
• Ability to generate reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics, and Power BI.
• Proven ability to build and influence cross-functional external and internal partnerships.
• Strong project management skills.
• Experience collaborating with organic/SEO teams and testing & analytics teams preferred.

Nice to Have

• Experience with product listing ads (PLA) and product feed optimization.
• Experience collaborating with organic/SEO teams and testing & analytics teams.

Qualifications

• Educational background is not explicitly specified, but relevant experience is required.

Benefits & Perks

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist.
• 18 paid time off (PTO) days annually for full-time employees and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing, and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.