Manager, Paid Search

WPP

Chicago, IL

Full Time

Senior

60k-140k

3 days ago

Job Description

About the Role

WPP is the creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities. WPP Media is WPP's global media collective, bringing together the best platform, people, and partners to create opportunities for growth. The company values its culture and its people, emphasizing leadership, trust, growth, and development. The role of Manager, Paid Search involves managing client paid search marketing initiatives, leading strategy development, and overseeing junior team members.

Key Responsibilities

Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement.
Understand the client's product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.
Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

Requirements

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
3+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
Expertise in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share).
Bid Management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.).
Experience meeting with and delighting clients is essential.
Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Nice to Have

Prior experience as a manager.

Qualifications

Educational background in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional experience.

Benefits & Perks

Competitive medical, group retirement plans, vision, and dental insurance.
Significant paid time off.
Preferential partner discounts.
Employee mental health awareness days.
Hybrid work approach with teams in the office around four days a week.

Working at WPP

WPP Media believes in fostering a culture of respect where everyone feels they belong and has equal opportunities to progress. The company emphasizes creativity, collaboration, and connection, with a focus on embracing shared core values such as leading collectively, creating an open environment, and championing growth and development.

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