Senior Media Strategist, Paid Search - Domains

About the Role

Key Responsibilities

• Lead SEM campaign strategy, reporting, and execution for high-priority product lines such as Domains.
• Bring new campaigns to life—from intake to launch—including identifying gaps, defining goals, aligning measurement plans, and building new processes where needed.
• Collaborate with stakeholders across teams to ensure campaign strategy reflects business priorities, incorporates partner feedback, and evolves based on learnings.
• Lead cross-functional tests and initiatives, partnering with Analytics, Product, Localization, and Frontsite teams to pilot new approaches and scale what works.
• Develop and implement streamlined workflows that improve operational rigor and transparency as paid search support expands into newer product areas.
• Shape budget planning and forecasting, leveraging data and input from cross-functional partners.
• Analyze campaign performance and surface actionable insights that inform tactical shifts and broader marketing strategy.
• Ensure reporting accuracy and data integrity across performance dashboards and recurring reports.

Requirements

• Minimum of 3-5+ years of experience within Paid Search.
• Strong hands-on experience navigating and independently executing within the Google Ads and Bing platforms.
• SA360 experience is a plus.
• Strong comprehension of testing best practices, smart bidding strategies, and an appetite to drive testing initiatives from start to finish.
• Experience operating in fluid environments where the playbook is still being written.
• Strong communicator who can clearly articulate strategy, surface risks or needs, and collaborate across marketing, analytics, and product teams.
• Ability to build new processes, especially where cross-team input is required.
• Comfort working with data, identifying trends, and developing clear, actionable insights.
• Experience with Looker is a plus.
• Bonus: experience managing international SEM campaigns.

Nice to Have

• Experience managing international SEM campaigns.

Qualifications

• Educational background is not explicitly specified, but at least 3-5+ years of relevant experience in Paid Search is required.

Benefits & Perks

• A choice between medical plans with an option for 100% covered premiums.
• Fertility and adoption benefits.
• Access to supplemental insurance plans for additional coverage.
• Headspace mindfulness app subscription.
• Global Employee Assistance Program.
• Retirement benefits with employer match.
• Flexible paid time off.
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member.
• Pretax commuter benefit.
• Education reimbursement.
• Employee donation match to community organizations.
• 8 Global Employee Resource Groups (ERGs).
• Dog-friendly workplace.
• Free lunch and snacks.
• Private rooftop.
• Hack week twice per year.