Manager, Paid Social

About the Role

Key Responsibilities

• Develop and execute a comprehensive paid social strategy aligned with FIGS' broader marketing goals
• Plan, manage, and optimize campaigns across Facebook, Instagram, TikTok, Pinterest, and emerging platforms
• Own budget pacing, bid strategies, and in-platform optimizations to maximize performance
• Collaborate on and help execute the paid social creative strategy, including contributing to the development of creative briefs for product launches; work closely with the creative team to ensure assets are aligned with campaign goals, performance insights, and platform-specific best practices
• Provide thoughtful, data-informed feedback on creative assets to continuously improve performance and engagement across channels
• Continuously test and refine all aspects of the customer journey—from ad creative and placement to landing page experience
• Analyze performance data to identify insights and make strategic decisions using tools such as MMM, MTA, and Conversion Lift Studies
• Stay current on platform updates, trends, and best practices to drive innovation and efficiency
• Partner cross-functionally with creative, analytics, and product teams to ensure seamless campaign execution
• Prepare and deliver clear, data-driven performance reports and insights to stakeholders
• Cultivate strong relationships with media partners and platform reps
• Mentor and provide guidance to the Sr. Media Buyer, Paid Social

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field
• 5+ years of hands-on experience managing paid social campaigns, preferably in-platform
• In-depth knowledge of social platforms, ad products, and targeting strategies
• Proven success managing daily budgets of $30K-$50K+ and scaling performance
• Highly analytical, with a strong grasp of campaign metrics and attribution models
• Meticulous attention to detail and accuracy in execution
• Agile learner with the ability to quickly adopt new tools and systems
• Strong communicator with excellent verbal and written skills
• Effective collaborator and project manager, able to juggle multiple initiatives
• A proactive team player who thrives both independently and in a fast-paced environment

Nice to Have

• Experience with MMM, MTA, and Conversion Lift Studies
• Experience working in a fast-paced, growth-oriented environment
• Knowledge of emerging social platforms and trends

Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field
• 5+ years of experience managing paid social campaigns
• Experience managing budgets of $30K-$50K+ daily
• Strong understanding of social media ad products and targeting strategies

Benefits & Perks

• Base salary range between $105,000 and $125,000, determined by skills, qualifications, and experience
• Equity through stock ownership and Employee Stock Purchase Plan
• Annual bonus eligibility
• Comprehensive benefits including premium medical, dental, and vision coverage
• Wellness services through Breethe and Classpass
• 100% FIGS-sponsored life insurance and disability insurance
• 401(k) plan with company match up to 6%
• Generous paid time off including 12 company holidays and flexible vacation for salaried employees
• Up to 3 weeks of accrued vacation for hourly team members
• Parental leave and support for new parents
• FIGS-sponsored Uber Eats vouchers for in-office weeks
• Discount codes for FIGS products and family/friends
• Access to pet-related benefits and discounts