Manager, Paid Social Media

About the Role

Key Responsibilities

• Manage all paid social advertising strategies & campaigns in partnership with agency to drive new customer acquisition & revenue growth across various platforms (Facebook, Instagram, TikTok, Pinterest, Snapchat, etc.).
• Partner closely with marketing & digital team partners on developing integrated, 360-degree activation plans for key campaigns, launches, and core support; provide recommendations for paid social channel based on best-practices and campaign needs.
• Manage continuous test & learn roadmap and iterate on learnings to inform ongoing optimization & improvement.
• Lead direct response creative strategy & messaging for best-in-class ads in support of best-practices for each platform, partnering closely with creative, copy, and marketing teams.
• Develop target audience strategies and continuously revisit with industry changes, brand considerations, campaign details, etc.; integrate strategies with customer journeys for holistic customer strategy across channels in partnership with CRM.
• Manage day-to-day communication, alignment, and execution of channel with agency.
• Develop and nurture relationships with platform partners to optimize existing program & learn about new opportunities and updates in the industry.
• Analyze performance KPIs (ROAS, CAC, LTV, etc.) on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance and hitting goals.
• Emulate a culture of innovation, sharing ideas and identifying/vetting new and emerging paid social/media opportunities to test for the Kendo brands.
• Manage paid social spend against budget, optimizing investment and strategies to balance efficiency and goals.
• Keep track of and process all paid social invoices on time for financial schedule.
• Develop reporting and measurement tactics to quantify and showcase paid social performance with KPIs (ROAS, CPA, LTV, etc.); report on and highlight insights, trends, and opportunities for continuous improvement.
• Continuously monitor and report on learnings & channel performance, sharing with digital and cross-functional teams & leadership.
• Forecast revenue/key KPI estimates for affiliate channel for key activations and moments.
• Share insights and updates cross-functionally and to team leadership regarding paid social trends & performance.

Requirements

• 5+ years of related digital marketing experience with expertise in paid social advertising at industry-leading brands/companies/agencies, ideally in beauty, fashion, or consumer goods with eCommerce, retail, and/or DTC experience preferred.
• Strong working knowledge of marketing and analytics tools and technology (Google Analytics, platform ads managers, tag management platforms, etc.).
• Extensive experience leading and managing agency and vendor relationships.
• Experience also with internal channel execution preferred.
• Able to balance both creative and analytical thinking while being customer-focused and brand-obsessed.
• Demonstrated ability to own strong creative briefing and create/adapt processes.
• Strong data analysis and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner; experience creating dashboards and reports.
• Experience managing across multiple brands at once a plus.
• Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
• Ability to adapt to a dynamic, fast-paced environment.
• BA/BS in a technical field or equivalent experience.

Nice to Have

• Experience with internal channel execution.

Qualifications

• BA/BS in a technical field or equivalent experience.

Benefits & Perks

• Annual bonus and comprehensive benefits package including medical, dental and vision insurance.
• Flex paid time off program, parental leave, employee discount/perks.
• Retirement plan with employer contributions.
• Summer Fridays.
• Opportunity to work from anywhere for two weeks during the calendar year.
• December wellness/shutdown week for applicable positions.