Manager Shopper Based Design-Category Advisor

Bayer

Rogers, AR

Full Time

Senior

123k-185k

26 days ago

Job Description

About the Role

As part of Bayer's commitment to delivering innovative solutions in consumer health, the Manager Shopper Based Design-Category Advisor will actively participate in business planning, focusing on category management strategies and initiatives. The role involves leading a team in developing health and wellness solutions for key retailers, identifying customer and channel insights, developing category plans, influencing planograms, and supporting new opportunities through data analysis. The position emphasizes driving business growth through insights, strategic planning, and team development within Bayer's consumer health division.

Key Responsibilities

Actively participate in the continuous business planning process, focusing on category management strategies and initiatives
Plan, develop, and conduct platform presentations
Lead the team in adapting, and executing health and wellness solutions with a focus on key retailers
Drive ongoing identification of customer and channel shopper insight issues and opportunities
Identify business opportunities based on retailer and shopper insights
Lead the development of category plans and influence and draw planograms
Utilize customer POS data, syndicated data, and industry information for new opportunities
Conduct ongoing category reviews and analyses
Monitor and track competitive activity and new item performance
Develop a high-performing team, providing coaching and mentoring

Requirements

BS/BA degree or equivalent experience; MBA desirable
8+ years of progressive experience in Category Management, Sales, Trade Marketing, Brand Marketing, or Shopper Research in the consumer packaged goods industry
Experience supporting or leading a Walmart Category Advisorship
Must reside in the Northwest Arkansas Market
Clear understanding of syndicated, panel, and retailer data (e.g., Scintilla, IRI, Numerator)
Strong working knowledge of the category management process
Ability to manage personnel through multi-task functions and multiple projects

Nice to Have

2-4 years of Field/HQ Category Management or Customer Marketing or Sales Strategy experience
Exposure to all trade classes
Excellent financial management skills to assess programs and cost investments versus results
Superior analytical ability with an understanding of impact
Excellent communication skills and ability to encourage innovation and risk-taking
Strong analytical skills and comfortability with digital programs and platforms, including MS Office skills
Thorough knowledge of digital strategy development, channels, and measurement/analytics

Qualifications

Educational background including a BS/BA degree or equivalent; MBA desirable

Benefits & Perks

Salary between $123,148.00 - $184,722.00
Additional compensation may include a bonus or incentive
Health care, vision, dental, retirement, PTO, sick leave

Working at Bayer

Bayer seeks visionaries driven to solve the world's toughest challenges, fostering a culture of energy, curiosity, dedication, and continuous learning. The company values diverse perspectives, innovation, and making a meaningful difference through its work in consumer health.

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