Manager Shopper Marketing - Omni Channel - Walmart Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Lead Shopper Marketing Strategy and Execution for Walmart and Sam's Club, identifying core shopper insights, setting objectives, and developing & executing omni-channel plans to meet or exceed KPIs across the shopper journey.
• Manage agencies and vendors, including briefing, strategy and creative evaluation, and stakeholder communication.
• Develop shopper programming with an omnichannel approach (Paid Search, Digital Media, POS, etc), partnering with Retail Media Network, creative and media agencies, and internal stakeholders to maximize investment.
• Own relationships with Walmart Connect and MAP to drive performance accountability and stay updated on evolving capabilities.
• Create compelling selling tools and presentations to support Sales in securing retailer support for distribution and promotions.
• Steer strategic internal annual planning through Joint Business Planning, liaising with customer teams to align customer plans with NUSA priorities.
• Share program measurement, evaluation, and analysis, demonstrating the ability to optimize future programs and adopt a test & learn mentality.
• Collaborate with Sales Team, Sales Category, Division brand team, and strategists to build, optimize, and execute Shopper Marketing plans for Walmart and Sam's Club.
• Build and maintain relationships within the organization and with the retailer, including delivering presentations for buy-in and results, such as Annual Planning, Retailer reviews, and Investment requests.
• Manage the shopper marketing budget effectively, including both working and non-working dollars.
• Support digital shelf execution with agency partners and the digital shelf team.

Requirements

• Minimum of 5 years of CPG brand/marketing/sales and/or Shopper Marketing experience.
• Bachelor's degree.
• 4+ years of traditional CPG Shopper marketing role preferred.
• Agency management experience required.
• Intermediate to advanced analytics, digital/e-commerce, and omni-commerce knowledge.
• Experience in Sales & Marketing, leveraging shopper insights for activation and communication.
• Strong attention to detail and follow-through.
• Thrives in change and is comfortable with ambiguity.
• Ability to travel as needed for client meetings and industry events.

Nice to Have

• WMC / MAP experience.
• Proficiency with Walmart Ads Portal and Scintilla.

Qualifications

• Educational background includes a Bachelor's degree.

Benefits & Perks

• Not explicitly specified in the description.