Manager, Strategic Product Marketing

Genscript

Piscataway, NJ

Full Time

Mid Level

90k-110k

27 days ago

Job Description

About the Role

The Strategic Product Marketing Manager at GenScript is responsible for managing the key product line services of the Molecular Biology business. This role involves leading projects from definition through launch, gathering customer feedback and market intelligence, and managing the product lifecycle and pricing. The position reports to the Head of Global Product Management, Molecular Biology, and can be based in Piscataway, NJ or remotely within the US. The company is a global biotechnology group committed to making humans and nature healthier through biotechnology, with a strong presence across multiple regions and a focus on life sciences, biologics, cell therapy, and synthetic biology.

Key Responsibilities

Manage product lifecycle including P&L, market analysis, product roadmap & strategy, pricing review, process optimization, and internal system upgrades
Lead new/upgraded services from planning and execution to successful launch
Conduct market research and Voice of Customer (VoC) analysis to identify trends, unmet needs, and opportunities
Develop customer-facing materials including flyers, videos, webinars, handbooks, white papers, and promotion materials
Routinely monitor the competitive landscape for significant shifts, articulate implications for the business, and develop appropriate responses
Provide critical insights and recommendations based on external and internal assessments to drive sustainable growth for product lines
Work closely with R&D and Production teams to develop new products and optimize existing services through customer feedback and market trend analysis
Collaborate with marketing team to develop go-to-market (GTM) strategies for new service offerings, regional campaigns, promotions, and initiatives
Provide on-market support to the commercial team

Requirements

Bachelor of Science degree in life sciences or related discipline
2-5 years' experience in Product Management & Marketing roles in the life sciences industry
Demonstrated ability to conduct market research and develop business cases
Outstanding written and verbal communication skills
Knowledge of molecular biology service market and gene synthesis
Track record of success in leading and launching key projects
Experience working with CRO is a plus

Nice to Have

Master of Science or PhD degrees in life sciences

Qualifications

Bachelor of Science degree in life sciences or related discipline
Master of Science or PhD degrees in life sciences (desired)

Benefits & Perks

Estimated salary range of $90,000 - $110,000 based on experience

Working at Genscript

GenScript Biotech Corporation is committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It maintains a drug-free workplace and emphasizes equal employment opportunity without discrimination or harassment based on race, color, religion, sex, sexual orientation, gender identity, age, disability, national origin, marital or domestic status, genetic information, citizenship, or veteran status. The company strives to be the most trustworthy biotech company in the world, driven by its mission to make people and nature healthier through biotechnology.

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