Manager, Technical Marketing
ThredUp
Job Description
About the Role
ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.
Key Responsibilities
- Manage and optimize the marketing technology stack with a focus on the customer engagement platform and integrations.
- Drive workflow automation, segmentation improvements, and personalization at scale.
- Collaborate with data, product, and engineering to align business requirements with technical execution.
- Translate lifecycle marketing needs into clear technical specifications and solutions.
- Support roadmap planning and prioritization for lifecycle marketing capabilities.
- Oversee technical production and QA team for campaigns across email, SMS, push, and in-app messaging.
- Explore and pilot agentic AI and machine learning applications to optimize engagement.
- Advise leadership on martech innovation and industry trends to future-proof programs.
Requirements
- 5-7+ years of experience in marketing technology and lifecycle marketing.
- Strong hands-on experience with Braze (or similar ESP/CEP), including advanced segmentation, Liquid/templating, and campaign orchestration.
- Proven ability to work cross-functionally with data, product, and engineering teams.
- Experience managing martech platforms, integrations, and APIs.
- Strong project management skills with tools like Jira, Asana, or Airtable.
- Excellent problem-solving and communication skills; able to translate between technical and non-technical stakeholders.
- Curiosity about agentic AI, martech innovation, and adaptive learning systems.
Nice to Have
- Experience with agentic AI, machine learning, and adaptive learning systems.
- Familiarity with marketing automation tools and integrations.
Qualifications
- Experience in marketing technology and lifecycle marketing (5-7+ years).
- Hands-on experience with Braze or similar platforms.
- Ability to work cross-functionally with data, product, and engineering teams.
Benefits & Perks
- 4-day work week, with Fridays off
- Hybrid work environment: 3 days in the office and 1 day remote each week
- Competitive salary (market data leveraged)
- Opportunity to own shares of ThredUp stock and eligibility for discretionary restricted stock unit awards
- Employee stock purchase plan
- Flexible PTO and 13 company holidays
- Paid Sabbatical after 3 years of full-time employment
- Generous paid parental leave for new mothers and fathers
- Comprehensive medical, dental, vision, 401k, life and disability insurance
- Workplace aligned with core values of transparency, speaking up, thinking big, infinite learning, influencing outcomes, and seeking the truth
Working at ThredUp
At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. We foster a workplace that values diversity, inclusion, and belonging, encouraging employees to bring their authentic selves to work every day. We believe that a unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first.
Job Details
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About ThredUp
Website
thredup.com
Company Size
1001-5000 employees
Location
Oakland, CA
Industry
Clothing and Clothing Accessories Retailers
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