Marketing Technology Intern

About the Role

Key Responsibilities

• Assist in managing and maintaining marketing technology platforms such as CRM (Dynamics 365), Marketing Automation (Marketo), Web & Analytics (Adobe Experience Manager, Adobe Analytics, Adobe Target), Sales Enablement (Highspot), and SEO/SEM Tools (SEMrush, Hootsuite).
• Support the integration and data flow between platforms to ensure accurate campaign tracking and reporting.
• Help with the setup, testing, and deployment of digital campaigns including emails, landing pages, and forms.
• Partner with analytics teams to track campaign performance and prepare reports on KPIs such as MQLs, CPL, ROI, and engagement metrics.
• Participate in process documentation, including playbooks, user guides, and workflow diagrams.
• Provide support for internal stakeholders (marketing, sales, operations) on system use and best practices.
• Research new marketing technology trends and provide recommendations for process and tool improvements.
• Assist in governance efforts to maintain clean, compliant, and well-structured marketing data.

Requirements

• Currently enrolled undergraduate sophomore/2nd year or junior/3rd year pursuing a bachelor's degree in marketing, business, data analytics, information systems, or related field.
• Experience in Microsoft Office (Excel, PowerPoint, Word, Outlook).
• Interest in marketing technology, analytics, and digital marketing.
• Strong analytical skills with the ability to work with data and generate insights.
• Familiarity with CRM systems (Dynamics 365, Salesforce), marketing automation tools (Marketo, HubSpot), analytics platforms (Google Analytics, Adobe Analytics), and SEO/SEM tools (SEMrush, Google Ads).
• Strong attention to detail and organizational skills.
• Excellent written and verbal communication skills.
• Experience with Power BI or other reporting tools is a bonus.

Nice to Have

• Interest in marketing technology, analytics, and digital marketing.
• Familiarity with CRM systems (Dynamics 365, Salesforce).
• Experience with marketing automation tools (Marketo, HubSpot).
• Knowledge of analytics platforms (Google Analytics, Adobe Analytics).
• Experience with Power BI or other reporting tools.

Qualifications

• Currently enrolled undergraduate sophomore/2nd year or junior/3rd year pursuing a bachelor's degree in marketing, business, data analytics, information systems, or related field.

Benefits & Perks

• 401(k) retirement plan
• Relocation assistance
• Remote work
• Paid time away - sick and safe time (MN only)
• Employee assistance program