Salesforce Marketing Cloud (SFMC)

About the Role

Key Responsibilities

• Design, develop, and maintain scalable Salesforce Marketing Cloud (SFMC) solutions aligned with complex business requirements.
• Collaborate closely with marketing, data, and technology teams to translate functional needs into technical solutions.
• Implement advanced marketing campaigns using Email Studio, Mobile Studio, Automation Studio, and Journey Builder, ensuring personalized and data-driven customer experiences.
• Develop custom applications, integrations, and automation using SFMC APIs, AMPScript, Server-Side JavaScript (SSJS), SQL, HTML/CSS, and leverage Automation Studio and Journey Builder for workflow orchestration.
• Architect and implement robust API, ETL, and data integration processes to ensure accurate, secure, and timely data flow between SFMC and external systems.
• Troubleshoot and resolve complex SFMC technical issues, including automation errors, configuration conflicts, and data synchronization problems.
• Monitor, optimize, and maintain performance of campaigns, journeys, and automation workflows for efficiency and scalability.
• Stay up-to-date with SFMC platform updates, new features, best practices, and industry trends to continuously enhance marketing technology capabilities.
• Document development processes, configurations, integrations, and automation workflows to facilitate knowledge sharing and training.
• Partner with cross-functional teams to enable data-driven decision-making, campaign optimization, and measurable improvements in marketing performance.

Requirements

• 4-5 years of hands-on experience with Salesforce Marketing Cloud (SFMC) development and configuration.
• Proficiency in SFMC Email Studio, Automation Studio, and Journey Builder.
• Strong knowledge of SFMC APIs, AMPScript, and SSJS, with the ability to develop custom integrations.
• Familiarity with marketing automation concepts and best practices.
• Experience working with JIRA or similar work tracking tools.
• Facilitate root cause analysis and proper documentation for defects/bugs.
• Excellent problem-solving skills and attention to detail.
• Strong communication and teamwork skills.
• Problem solving conflict resolution skills.
• Excellent written and verbal communication skills with the ability to document action items.
• Ability to act independently in both surfacing and facilitating issue resolutions.

Nice to Have

• Experience with data integration and ETL processes.
• Knowledge of web development (HTML/CSS, JavaScript).
• Experience with digital campaign management and performance monitoring.

Qualifications

• Experience with Salesforce Marketing Cloud (SFMC) development and configuration.