Marketing Technology Associate, CRM Deployment

Uber

New York, NY

Full Time

Mid Level

135k-150k

1 day ago

Job Description

About the Role

Join Uber's North American CRM team as a Marketing Technology Associate, where you'll play a pivotal role in building and deploying communications to millions of Uber users across various digital channels. This high-impact, hands-on technical role involves collaborating with cross-functional teams to ensure targeted, personalized messaging and evolving Uber's marketing automation systems, including AI-powered capabilities. The role is ideal for someone who thrives at the intersection of data, tooling, and marketing execution within a fast-paced, innovative environment.

Key Responsibilities

Participate in campaign briefs and kickoff sessions to define technical requirements and CRM architecture.
Translate business needs into scalable solutions for one-time and automated lifecycle communications.
Build personalized, dynamic content using scripting languages including AMPscript, HTML, and Uber's proprietary logic.
Write and optimize SQL queries to manage audience targeting and retrieve data from internal systems and data warehouses.
Conduct thorough QA and peer reviews to uphold quality standards and regulatory compliance.
Track campaign timelines, blockers, approvals, and performance metrics-proactively keeping stakeholders informed.
Build strong relationships across CRM, Product, Engineering, and cross-functional marketing teams.
Contribute to ongoing tooling improvements, reusable modules, and process automation within the CRM ecosystem.

Requirements

Bachelor's degree in Computer Science, Engineering, or a related technical discipline or equivalent practical experience.
3+ years in a technical marketing, CRM operations, or martech platform engineering role.
Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud (SFMC / ExactTarget), Braze, Iterable, Adobe Campaign, Marketo, or similar.
Proficiency in SQL for audience segmentation and data analysis.
Familiarity with scripting for personalization (e.g., AMPscript, Liquid, or similar).
Working knowledge of HTML/CSS for building and editing templates.
Strong communication skills with the ability to distill technical topics for diverse audiences.
High attention to detail, QA mindset, and accountability for accuracy in execution.
Comfortable ramping up on proprietary tools and navigating complex internal systems.
Collaborative, proactive, and solutions-oriented approach to fast-paced project work.

Nice to Have

Experience with in-house CRM or martech platforms, especially in a highly scaled or global context.
Familiarity with AI-driven marketing tools, recommendation engines, or dynamic content optimization frameworks.
Experience supporting cross-channel campaigns (email, push, in-app, SMS).
A track record of process improvements, automation, or documentation that improved team efficiency or data integrity.

Qualifications

Educational background in Computer Science, Engineering, or related field (implied by degree requirement).
Experience with marketing automation platforms and SQL (implied by requirements).

Benefits & Perks

Base salary range for roles in New York, NY and San Francisco, CA: USD$135,000 - USD$150,000 per year.
Eligibility to participate in Uber's bonus program.
Potential for equity awards and other compensation.
Various benefits as detailed at https://www.uber.com/careers/benefits.

Working at Uber

Uber's mission is to reimagine the way the world moves for the better. The company values bold ideas, real-world impact, growth through challenges, and progress fueled by speed. Uber fosters a collaborative, innovative environment and emphasizes diversity and inclusion, being an Equal Opportunity employer that considers all qualified applicants regardless of background or characteristics.

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