Manager - US Advertiser Analytics

American Express

New York, NY

Full Time

Senior

90k-165k

8 days ago

Job Description

About the Role

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The role involves leading strategic analytics supporting merchant partnerships and Card-Linker Offer (CLO)/AMEX Offers solutions, working closely with Business Development, Customer Success, and Product teams to develop data-driven insights that unlock growth opportunities, optimize campaign performance, and shape our CLO value proposition.

Key Responsibilities

Act as the analytics lead in strategic merchant / advertiser conversations, providing pre-sales insights, performance forecasts and ROI modelling.
Spot under-leveraged audiences, valuable segments, untapped offering constructs and CLO specific trends that drive ROI.
Understand advertiser's KPI's (Brand lift, ROI, conversion) and translate their goals into measurable campaign objectives using 1st, 2nd and 3rd party data.
Partner with product, sales, and marketing teams to identify trends, generate hypotheses, and align insights with advertiser objectives and Amex Offers' growth strategy.
Deliver post-campaign analysis and insights that quantify lift, incrementality and customer behavior change.
Collaborate with Business Development, Customer Success, Product, and analytics teams to refine and evolve Amex Offers & Digital Media value proposition.
Influence go-to-market strategies by identifying vertical-specific trends and merchant priorities.
Present insights to both technical and non-technical audiences, including senior leadership and external partners.
Design and interpret A/B tests and incrementality studies to understand offer impact and optimize future targeting.

Requirements

6+ years in analytics, consulting or data science roles, with some experience in client-facing, commercial context.
Proven experience supporting revenue or sales teams; preferably in Ad Tech, Card-Linked Offers, Payments, or loyalty marketing (airlines, lodging, dining, retail, e-Commerce, entertainment).
Expertise in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI, Looker); Python is highly desired.
Deep understanding of marketing measurement.
Strong commercial acumen with the ability to balance statistical rigor with business pragmatism.

Nice to Have

Experience directly working with card networks or transaction data.
Familiarity with CLO platforms, affiliate marketing, or bank loyalty ecosystems.
Leadership experience.

Benefits & Perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

Working at American Express

American Express's culture emphasizes innovation, shared values, leadership, and a commitment to supporting colleagues' well-being. The company fosters a flexible, inclusive environment with a focus on professional growth, work-life balance, and community support, exemplified through initiatives like Amex Flex and comprehensive benefits programs.

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