Manager, Web/Digital Marketing Enablement Technologies (Web Manager)

Foley & Lardner

Washington, DC

Full Time

Senior

136k-204k

6 days ago

Job Description

About the Role

The Manager of Web/Digital Marketing Technologies at Foley & Lardner LLP is responsible for driving the strategy and operational oversight of all digital marketing technologies, including the website and email marketing platforms, to support the firm's business development and marketing efforts. This role involves leveraging digital technology in the legal industry, optimizing search engine performance, and finding innovative uses of new technology to differentiate the firm from competitors. It is a highly collaborative position supporting a broader team and aims to deliver key information to clients and enable strategic decision making.

Key Responsibilities

Serve as manager of Foley's online website presence from a technology perspective, managing vendors and technology behind the public-facing websites, primarily using Wordpress and other technologies.
Work closely with content teams and others throughout the firm to create and regularly update relevant digital KPIs, ensuring content stays fresh and meets those KPIs for optimal SEO and site visitor engagement.
Manage functionality, data, reporting, and enhancements to the firm's email marketing system.
Oversee cross-platform data integration (e.g., email, events, CRM) to support firm goals and strengthen relationships with clients and prospects.
Stay informed on industry and technology trends impacting digital marketing and identify future initiatives through updates to the Marketing Technology roadmaps.
Use web, email, and analytics tools to establish, monitor, and report on key metrics measuring the effectiveness of the firm's web properties and marketing initiatives.
Understand marketing technology platforms and assist with maintenance, enhancements, and user support.
Oversee efforts to improve search engine optimization (SEO), including creating, executing, and reporting on strategic data and results across platforms and emerging AI search tools.
Collaborate with the BD&M department, I.T., and others to ensure proper data integration across tools such as Passle, Dynamics CRM, email marketing, Wordpress, and others.
Manage two direct reports in support of the above responsibilities.

Requirements

Bachelor's Degree required.
Minimum of seven (7) years' experience with marketing technologies geared toward generating revenue.
Demonstrated experience developing process and business strategy with other leaders to maximize the value of technologies and systems.
Proven ability to inspire others toward common goals around the use of technology to drive revenue.
Experience managing technology projects from problem identification through post go-live review.
Experience establishing metrics and KPIs to measure revenue impact and ROI of technology.

Qualifications

Bachelor's Degree

Working at Foley & Lardner

Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It's a place where you can build your career and enjoy professionally satisfying work. The firm has over 2,300 people who are #HappyatFoley, and the environment promotes collaboration and professional growth.

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