Managing Director, Email Marketing (Remote)

About the Role

Key Responsibilities

• Strategic leadership and oversight of the enterprise-wide marketing automation strategy and implementation, ensuring alignment with ACS's fundraising, engagement, and mission delivery objectives.
• Primary liaison with the ACS Legal team to ensure compliance with all channel privacy regulations, including email marketing, text marketing, and automated journeys.
• Oversee the selection, development, and optimization of marketing automation tools across the enterprise to meet evolving business needs and enhance engagement.
• Lead audience segmentation and engagement strategies to drive revenue, donor retention, and mission service delivery.
• Manage integrated email and multichannel campaign strategies across digital, social, and offline channels to create a seamless customer experience.
• Analyze and optimize program KPIs using data-driven insights to test, measure, and refine marketing automation strategies.
• Identify and champion marketing industry innovations and best practices to keep ACS at the forefront of digital engagement.
• Partner with stakeholders to establish expectations, goals, and testing plans for email and text marketing strategies.
• Lead, supervise, and ensure compliance of the Email Marketing team, including training and access to automation tools.
• Manage response to customer service escalations related to email marketing, text marketing, and automated journeys.

Requirements

• Bachelor's degree in Business Management, Marketing, or related field.
• Marketing Cloud Email Specialist Certification required.
• 10+ years of marketing experience with a focus on project management or related experience.
• 7+ years of experience managing a national email program for a large non-profit or organization.
• Deep experience with program-level budget management and forecasting.
• Experience with multiple Email marketing platforms (full service and self-service).
• Proficiency with Microsoft PowerPoint, Excel, Word, and other project management tools.
• Deep understanding of CRM data management and governance.
• Proven leadership skills in client management or consulting roles.
• Knowledge of state regulations and compliance risks related to online giving and engagement.
• Strong communication skills, both oral and written.
• Ability to prioritize responsibilities, organize workflows, and perform under pressure.
• Excellent analytical, problem-solving, and attention to detail skills.
• Experience with campaign management, marketing automation tools, and performance metrics.

Nice to Have

• Additional certifications as assigned.
• Experience with industry trends in email and text channels.
• Knowledge of creative project management and public relations.
• Experience managing multiple marketing projects and budgets across multiple geographies.

Qualifications

• Bachelor's degree in Business Management, Marketing, or related field.
• Marketing Cloud Email Specialist Certification.

Benefits & Perks

• Generous paid time off policy.
• Medical and dental insurance.
• Retirement benefits.
• Wellness programs.
• Professional development opportunities.
• Salary range of $140,000 to $170,000 annually, based on experience and skills.