Managing Director, Email Marketing (Remote)

About the Role

Key Responsibilities

• Strategic leadership and oversight of the enterprise-wide marketing automation strategy and implementation, ensuring alignment with ACS's fundraising, engagement, and mission delivery objectives.
• Primary liaison with the ACS Legal team to ensure compliance with all channel privacy regulations, including email marketing, text marketing, and automated journeys.
• Oversees the selection, development, and optimization of marketing automation tools across the enterprise to meet evolving business needs and enhance engagement.
• Leads audience segmentation and engagement strategies to drive revenue, donor retention, and mission service delivery.
• Accountable for leading integrated email and multichannel campaign strategies, ensuring alignment across digital, social, and offline channels.
• Analyzes and optimizes program KPIs, using data-driven insights to test, measure, and refine marketing automation strategies.
• Identifies and champions marketing industry innovations and best practices to keep ACS at the forefront of digital engagement.
• Partners with stakeholders to establish expectations, goals, and testing plans for email and text marketing strategies.
• Leads and supervises the Email Marketing team, ensuring compliance, workflow optimization, and enterprise-wide training.
• Manages responses to customer service escalations related to email, text marketing, and automated journeys, ensuring prompt resolution.

Requirements

• Bachelor's degree in Business Management, Marketing or related field.
• Marketing Cloud Email Specialist Certification required and other certifications as assigned.
• 10+ years marketing experience with project management focus or relative experience.
• 7+ years experience managing a national email program for a large non-profit or organization.
• Deep experience with program level budget management and forecasting.
• Experience with multiple Email marketing platforms (full service and self-service).
• Proven leadership skills from working with clients in an account management or consulting role.
• Deep understanding of CRM data management and governance.
• Strong communication skills, both oral and written.
• Ability to prioritize responsibilities, work under pressure, and meet deadlines.
• Excellent analytical, problem-solving, and attention to detail skills.
• Knowledge of marketing techniques, industry trends, and compliance risks related to online engagement.

Nice to Have

• Experience with program level budget management and forecasting.
• Knowledge of database segmentation and data logic for email campaigns.
• Experience managing complex marketing projects across multiple geographies.
• Proficiency with Microsoft PowerPoint, Excel, Word, and project management tools.

Qualifications

• Bachelor's degree in Business Management, Marketing or related field.
• Marketing Cloud Email Specialist Certification.

Benefits & Perks

• Starting annual salary range of $140,000 to $170,000, based on experience and skills.
• Generous paid time off policy.
• Medical, dental, and retirement benefits.
• Wellness programs and professional development opportunities.
• Additional benefits detailed at: jobs.cancer.org/benefits.