Managing Director, Marketing Performance, Technology, & Analytics (M3)

About the Role

Key Responsibilities

• Drive the development of integrated analytics, supporter segmentation, and predictive modeling to optimize marketing ROI.
• Lead the design and implementation of dashboards and reporting tools that provide real-time visibility into campaign performance and supporter behavior.
• Translate complex data into strategic, actionable insights by partnering closely with internal data teams, marketing channel managers, and audience leads to embed analytics throughout campaign planning and execution.
• Oversee the implementation of advanced methodologies including attribution modeling such as Mixed Media Modeling, predictive analytics, and file health monitoring.
• Set the vision and strategic direction for marketing analytics and performance management across the division.
• Serve as a key advisor to leadership on data strategy, investment planning, performance optimization, and long-term growth.
• Partner with senior leadership to shape and implement the enterprise technology roadmap for marketing platforms, data warehouses, and analytics tools, leveraging AI for efficiency.
• Develop and implement departmental plans aligned with enterprise data strategy and long-term fundraising objectives.
• Develop and maintain enterprise-level business models, scenario planning tools, and investment frameworks for strategic decision-making.
• Lead annual budgeting, reforecasting, and financial modeling in partnership with Finance and fundraising leads.
• Ensure alignment with Finance on reporting standards, KPIs, and performance benchmarks.
• Manage relationships with analytics vendors and partners, including contract oversight and deliverable prioritization.
• Lead internal and external benchmarking initiatives to identify opportunities for innovation.
• Collaborate with data governance and technology teams to enhance data capture, hygiene, and integration.
• Oversee the uptake and integration of propensity models, demographic data, and third-party data sources.
• Design and evolve a team of analytics, marketing technology, and insights professionals to support performance objectives.
• Partner with cross-functional data colleagues to foster a culture of data literacy, innovation, and performance excellence.
• Participate in senior management meetings, including division and organization-wide staff and board meetings.
• Train, develop, coach, and supervise staff, promoting diversity, inclusion, and belonging.

Requirements

• Minimum of a bachelor's degree or equivalent experience, plus at least 10 years of relevant experience.
• Progressive leadership experience in marketing analytics, strategic planning, or financial performance management.
• Success in leading cross-functional teams and managing complex business challenges.
• Expertise in marketing KPIs, attribution modeling, predictive analytics, and supporter segmentation.
• Strong business acumen with the ability to align data strategy with organizational goals.
• Advanced proficiency in data visualization and business intelligence tools (e.g., Tableau, Power BI, Excel).
• Exceptional communication and influencing skills, including presenting complex information to senior decision-makers and non-technical audiences.
• Professional proficiency in MS Office suite.
• Professional proficiency in spoken and written English.

Nice to Have

• Experience with CRM & Multi-Channel Marketing Hub Platforms (e.g., Blackbaud & Salesforce).
• Familiarity with database structures, data integration tooling, and data lakehouses.
• Understanding of programming languages such as SQL, Python, R, or similar.
• Experience in nonprofit fundraising, marketing, or technology.

Qualifications

• Educational background with a bachelor's degree or equivalent experience.
• At least 10 years of relevant experience in marketing analytics, strategic planning, or financial management.

Benefits & Perks

• Flexible schedules and generous PTO, including 11 paid holidays plus 2 floating holidays and hybrid work options.
• Competitive health, dental, and vision coverage for employees and their families.
• Paid leaves including caregiver, parental/adoption, critical child illness, and fertility benefits.
• Annual merit increases and incentives through Employee Rewards Program.
• Retirement savings plan with employer contributions after one year.
• Wellness days, mental health benefits, and support through Calm and company events.
• Free and confidential Employee Assistance Program including assessments, counseling, and referrals.
• Access to internal and external learning and development opportunities.