Managing Editor, Social Media (Remote)

The Athletic

Full Time

Senior

120k-130k

about 1 month ago

Job Description

About the Role

The Athletic is a digital sports media company that brings true sports fans closer to the athletes, teams and leagues that captivate their attention. We serve a multi-faceted audience that craves a richer connection and understanding with immersive storytelling and a like-minded community of fans. Founded in 2016 and with major operational hubs in San Francisco, Los Angeles, London and Melbourne, we empower a truly global team of more than 600 creators and cover more than 250 professional sports and collegiate teams across the United States, Canada and the UK. Our newsroom has produced thousands of in-depth reports along with more than 120 podcasts and other forms of premium content. Put simply, The Athletic is at the center of a sports fan's universe.

Key Responsibilities

Craft and execute a compelling, visual and data-informed social strategy that grows The Athletic's position as the clear leader in sports coverage across the board for league and team fans globally.
Develop shareable and engaging content franchises that leverage The Athletic's access and brand power, especially around key tentpole moments, season launches, trending storylines and more.
Foster a positive and interactive social media community, promoting fan discussions, contests, and user-generated content.
Create end-to-end community engagement strategies and fully integrate social in the brand strategic marketing plans.
Optimize performance through ongoing A/B testing, audience insights, and content iteration to maximize impact across all channels.
Serve as the key point of contact with social media platform partners (Meta, TikTok, YouTube, etc.), securing early access to beta features and industry insights.
Monitor social media channels for potential crisis situations and coordinate timely responses with the appropriate stakeholders.
Study strategies of competitors, stay atop industry trends, and be an expert on new platforms, products, and methods to ensure The Athletic stays ahead of the curve.

Requirements

8-10+ years of social media experience.
5+ years leading, managing, and inspiring teams.
Track record for growing social media reach and following for major brands across various surfaces and content types [video, graphics and text].
Excellent news and editorial judgement.
Strong knowledge of global and US domestic sports such as soccer, NFL, NBA, NHL, MLB and more.
Experience utilizing data and analytics tools to measure the success of social media efforts, providing regular reports and insights for continuous improvement.
Experience reaching new audiences on emerging platforms [WhatsApp, TikTok, etc].
Demonstrated interest in visual storytelling.
Strong planning and communication - ability to manage competing priorities, work in a fast-paced environment, and communicate effectively.
Flexible work schedule based on business needs; minimal travel as needed.

Benefits & Perks

Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans.
Savings accounts for medical, wellness, and childcare expenses.
401k retirement savings plan and employer match.
Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave.

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