Marcomm Specialist (Temporary)

Yamaha Corporation of America

Buena Park, CA

Temporary

Mid Level

58k-79k

6 days ago

Job Description

About the Role

The Marcomm Specialist (Temporary) at Yamaha Corporation of America is responsible for leading the communication of a product's customer value proposition to the market by effectively executing the defined go-to-market strategy. This role involves creating demand, ensuring brand consistency, and elevating Yamaha's brand equity through compelling messaging and marketing activities, in alignment with category strategies and goals.

Key Responsibilities

Executes marketing activities defined in GTM plans to create demand and preference for Yamaha products and services in alignment with category strategies and goals
Ensures creative marketing materials adhere to Yamaha's brand guidelines
Ensures that expenses for assigned product categories align with the marketing budget guidelines
Collaborates with internal functional teams to integrate key insights and journeys into marketing campaigns, briefs, content, etc.
Assists campaign and creative brief development for marketing initiatives and articulates strategy and feedback to agency teams
Collaborates with in-house advertising agency and other key partners to deliver marketing assets
Tracks, analyzes, and reports on internal marketing initiative results
Communicates marketing activities, plan updates, and completions to relevant stakeholders

Requirements

Experience executing cross-platform traditional, digital, and social marketing programs
Proficient in Microsoft Office with advanced PowerPoint and Excel skills
Ability to understand and interpret customer data, behaviors, and feedback into marketing decisions
Knowledge of market and Yamaha's position in it, as well as prospective customer base
Ability to synthesize digital marketing campaign components across platforms
Strong project management skills to plan, organize, and manage tasks and resources
Ability to align marketing work with sales efforts

Nice to Have

Experience working with top consumer brands
Experience executing the production of print, digital, social, content marketing, trade shows, PR
Experience developing sales support tools for initiatives or product launches
Experience with creative development tools/software (Workfront, Wrike, Teamwork, Asana, etc.)
Experience working within a cross-functional, matrixed environment

Qualifications

Proficient in Microsoft Office with advanced PowerPoint and Excel skills

Benefits & Perks

Comprehensive benefits package including Medical, Vision, & Dental
Fitness center reimbursement program
401k and 529 college savings
Pet insurance discount

Working at Yamaha Corporation of America

Yamaha Corporation of America emphasizes integrity, initiative, challenge, commitment, customer focus, decision quality, collaboration, self-development, and situational adaptability, reflecting the Yamaha Way values.

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