Marketing and Media Relations Specialist

About the Role

Key Responsibilities

• Develop and execute comprehensive strategic communication plans including actionable communication, media engagement, and marketing strategies to support anti-stigma and suicide prevention programming over multi-year periods
• Create and manage high-quality campaign content across multiple communication channels including digital media, social media platforms, print materials, videos, public service announcements, and paid media advertisements
• Lead media relations activities including developing and placing audio news clips, feature-length journalistic articles, and securing media engagements that deliver campaign content to target audiences
• Analyze historical communications data, conduct market research, and create strategic recommendations for media markets and channels to amplify campaign messaging and attract new participants
• Manage comprehensive social media strategies and operations across emerging digital platforms to maximize reach of RWC messaging while maintaining brand consistency and compliance requirements
• Develop targeted media campaigns utilizing advanced audience segmentation and engagement strategies
• Create presentation materials and promotional content suitable for conferences, events, and stakeholder audiences that effectively communicate RWC key themes
• Oversee content lifecycle management ensuring all materials remain current, accurate, and compliant with Section 508 requirements and DoD standards
• Coordinate with creative teams on video production, graphic design, and multimedia content development
• Support partnership development and stakeholder engagement activities through strategic communications planning and execution

Requirements

• Master's Degree preferred
• 10+ years of professional experience with at least three years of social media and marketing experience
• Experience providing social media and marketing services for psychological health campaigns is preferred
• Deep expertise in social media, marketing, and media relations for large-scale public awareness campaigns
• Ability to develop and execute strategic communication plans
• Strong media relations skills including developing media content and securing media engagements
• Experience with digital media, multimedia content development, and audience segmentation

Nice to Have

• Experience providing social media and marketing services for psychological health campaigns

Qualifications

• Master's Degree preferred
• 10+ years of professional experience
• Three years of social media and marketing experience

Benefits & Perks

• A range of comprehensive healthcare plans, including medical, dental, and vision insurance, with the company covering 60% of the premium cost for employees and dependents
• Generous paid time off including paid federal holidays
• 401(k) retirement plan
• Wellness programs and activities, and pre-tax Flexible Spending Accounts (FSA)
• Paid Family Bonding for new parents, with 50% cost sharing for Short-Term Disability
• $1,000 family expansion benefit to offset costs related to medical plans, fertility treatment, adoption, and surrogacy