Market Research Analyst / Senior Analyst - Georgia-Pacific CPG

Georgia-Pacific

Atlanta, GA

Full Time

Mid Level

10 days ago

Job Description

About the Role

We are seeking an Insights & Knowledge Analyst to support the business at Georgia-Pacific CPG. This role involves supporting primary marketing research projects using both qualitative and quantitative methodologies, as well as supporting special projects aimed at capability transformation. The position is part of a team responsible for building the organization's knowledge foundation and identifying proprietary insights, serving internal customers across GP's PRO Washroom, Retail, and Dixie businesses. Located in Atlanta, Georgia, with limited travel required (up to 20%).

Key Responsibilities

Support PRO and Retail/Consumer I&K initiatives and contribute to expanding VOC insights through social listening, product reviews, and other innovative methods.
Execute both qualitative and quantitative research projects, including survey development, programming, field monitoring, and data analysis.
Translate complex findings into engaging and easily digestible formats, such as infographics, slides, videos, and social snippets tailored for non-technical audiences.
Conduct experiments to test hypotheses and generate actionable insights.
Collaborate with Sales, Marketing, and other non-category teams to align insights with business priorities.
Frame research insights into compelling, action-oriented narratives that drive decision-making across teams.
Support PRO & Retail/Consumer flow-to-work initiatives and insights communication strategies as needed.
Administer and maintain the knowledge management platform, ensuring seamless access to research assets and insights.
Manage vendor relationships, including renewals and evaluations, to ensure high-quality research deliverables.
Demonstrate proficiency with GenAI tools to enhance research methodologies and deliver innovative solutions.
Experiment with cutting-edge tools to improve efficiency and scalability of insights generation.

Requirements

Bachelor's degree in business, marketing, social sciences, or a related field.
2 years of experience in market research or MMR.
Experience with data analysis tools like Excel, SPSS, and online survey platforms such as Qualtrics.
Ability to translate research findings into concise formats for various audiences.
Ability to craft compelling stories from insights.
Ability to travel up to 20%.

Nice to Have

Graduate degree in Marketing, Market Research, or an MBA.
Previous experience in a CPG manufacturer or market research vendor role.
Prior experience with B2B research methodologies.
Experience supporting research across the full product lifecycle (innovation, commercialization, post-launch).

Qualifications

Bachelor's degree in business, marketing, social sciences, or a related field.
2 years of experience in market research or MMR.

Benefits & Perks

Life insurance, parental leave.
Medical, dental, vision coverage.
Flexible spending and health savings accounts.
Life insurance, ADD, disability, retirement plans.
Paid vacation/time off, educational assistance, and possibly infertility, parental leave, and adoption assistance.

Working at Georgia-Pacific

At Koch, employees are empowered to do what they do best to make life better. The company values diversity of thought, perspectives, aptitudes, experiences, and backgrounds. They are Military Ready and Second Chance employers, encouraging an inclusive and supportive work environment focused on unleashing employee potential and creating value.

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