Marketing Analyst

meltmedia

New York, NY

Full Time

Entry Level

19 days ago

Job Description

About the Role

The Marketing Analyst is an analytics professional with 1+ years of experience mining data to tell the complete performance story of all programs and tactics within the marketing ecosystem for our clients. They preferably have experience within healthcare marketing or an agency environment and possess domain knowledge in analytics strategy, execution, data management, visualizations, reporting, and measurement across both offline and online marketing channels. The role involves working with cross-functional teams to leverage analytics, BI, predictive modeling, statistics, simulation, A/B testing, and economics to report on marketing effectiveness, efficiency, and business value. This is a remote role reporting to an Analytic Manager at Inizio Evoke, which emphasizes doing meaningful work in a flexible, supportive environment focused on making health more human.

Key Responsibilities

Develop and implement marketing analytics and insights to help internal and external stakeholders understand marketing performance and customer behaviors
Be responsible and accountable for the quality and timeliness of project deliveries and provide technical support for stakeholders
Develop client relationships and establish yourself as their trusted 'analytics confidant'
Provide analytic, integrated solutions and ideas to improve decision-making and optimize campaigns
Track market, technology, and consumer demographics, attitudes, and perceptions across various clients
Perform computational and statistical analysis of marketing strategies and tactics
Partner with strategy teams on defining KPIs and goals
Define and document analytics planning and advanced tracking strategies for offline and online programs
Generate analytics reports with rich data visualizations
Maintain supporting documentation of all analytics implementations and data taxonomies
Perform QA testing to ensure analytics tracking is accurate and meets requirements
Be accountable for the quality of analytical deliveries

Requirements

Experience utilizing available business data to develop baseline metrics and methods of measurement valid across digital pipelines
Experience translating business goals into insightful and actionable learnings
Experience designing analytics plans and tracking strategies for offline and online marketing plans
1+ years of experience in data analysis at an agency or within a marketing department
Proficiency with Google Analytics and working knowledge of data visualization tools (e.g., Tableau, Power BI)
Desire to contribute to analytical best practices and grow the Analytics team

Nice to Have

Experience within healthcare marketing or an agency environment
Domain knowledge in analytics strategy, execution, data management, visualizations, reporting, and measurement
Experience with predictive modeling, statistics, simulation, A/B testing, and economics

Benefits & Perks

Great compensation packages
Outstanding company-paid benefits including medical, dental, 401(k), tuition reimbursement, and flexible time off
Flexible work environment

Working at meltmedia

Inizio Evoke provides an exciting and flexible work environment, emphasizing doing the best work in the best possible place. The company is committed to making health more human and values diversity and equal employment opportunity, fostering an inclusive workplace where all team members are supported and valued.

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