Marketing Analyst (Electric Sales & Mkgt)

About the Role

Key Responsibilities

• Collect data and perform statistical and numerical analysis to understand customer needs, identify revenue generation opportunities, and support marketing and improvement plans.
• Analyze, document, and maintain files of customer, project, and campaign information including goals and results.
• Access customer systems to produce reports supporting principal level employees and leaders.
• Complete projects as assigned by principal level employees and leaders.
• Provide guidance, expertise, and participate in the training of internal and external (vendor) staff.
• Use continuous improvement tools to identify defects and improve processes.
• Prepare internal and external presentations.
• Design, develop, and/or implement and manage marketing programs and strategies to support specific products, services, or market sectors.
• Work closely with technical teams and/or vendors to develop marketing strategies and programs, leveraging customer databases.
• Oversee Call Center operations, monitor, train, and provide feedback to call center personnel.
• Develop inbound call forecasts and track call statistics.
• Provide guidance and participate in training of internal and external vendor staff.
• May require FERC gas training.

Requirements

• Bachelor's degree in Business, Economics, Marketing, Engineering, or a related discipline.
• 3+ years of relevant work experience in data analysis, market research, market/business planning, project/program management, or forecasting.
• Experience in call center operations and HPP programs and services (for Vendor Services Consultant role).
• Analytical and problem-solving skills to identify key issues and recommend solutions.
• Effective verbal and written communication skills across all levels.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) with at least 3+ years of experience.
• Flexibility to work with shifting priorities and embrace new responsibilities.
• Initiative to develop new ideas and challenge existing practices.
• Knowledge of continuous improvement processes focused on customer satisfaction.
• Experience in customer service training or coaching roles, preferably in a call center or service environment.

Nice to Have

• Proven ability to conduct effective one-on-one coaching sessions that drive performance and engagement.
• Strong understanding of customer service best practices and quality standards.
• Experience creating and implementing call scripts or customer interaction guidelines.
• Exceptional communication and interpersonal skills to motivate and inspire teams.
• Demonstrated emotional intelligence and empathy to support team growth.
• Knowledge of quality assurance tools and performance metrics.
• Ability to tailor coaching styles to individual learning needs.
• Experience delivering training programs or workshops in-person and virtually.

Qualifications

• Educational background: Bachelor's degree in Business, Economics, Marketing, Engineering, or related discipline.
• Experience: 3+ years in relevant fields such as data analysis, market research, project management, or call center operations.

Benefits & Perks

• Not specified in the description.