Marketing Analytics Intern

AARP

Washington, DC

Internship

Intern

18/hr+

21 days ago

Job Description

About the Role

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for health and financial security, personal fulfillment, and high-quality products and services. The Data & Analytics team leverages business intelligence through advanced data analytics, including data science, data engineering, predictive modeling, and market analytics, to guide data-driven decision making. As a Marketing Analytics Intern, you will play a crucial role in measuring, analyzing, and optimizing marketing performance using advanced analytical methodologies, providing hands-on experience and collaboration with seasoned professionals.

Key Responsibilities

Develop and optimize multi-touch attribution (MTA) frameworks to align with media mix modeling (MMM) findings to further refine the evaluation of marketing channels
Collect, clean, and prepare data for testing/modeling and future reporting, ensuring data quality validation and documentation are top-notch
Analyze model outputs to provide actionable recommendations for marketing strategy, including campaign and tactic improvements
Interpret test results and highlight key findings to enhance future campaign planning
Evaluate, design, and recommend experiments to measure the incremental impact of marketing tactics; support the interpretation of test results
Conduct in-depth analyses of customer data to develop robust audience segments and collaborate with marketing teams to recommend tailored strategies for each segment
Work with various teams to ensure analytical outputs align with business needs and document workflows and insights

Requirements

Pursuing a bachelor's or master's in marketing analytics, data science, statistics, business, or related field
Strong interest in marketing analytics, data-driven decision-making, and a proactive and collaborative attitude
Familiar with statistical and data analysis concepts, with a willingness to learn
Proficient in Python, R, or SQL
Experience with Databricks, Funnel.io, Tableau, Power BI, or similar platforms and tools
Knowledge of Adobe Analytics and/or Google Campaign Manager data
Knowledgeable in experimental design and marketing measurement methodologies (e.g., incrementality testing, MMM, MTA)

Nice to Have

Experience with Adobe Analytics and/or Google Campaign Manager data
Knowledge of experimental design and marketing measurement methodologies (e.g., incrementality testing, MMM, MTA)

Qualifications

Pursuing a bachelor's or master's degree in relevant fields

Benefits & Perks

Hourly range of $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates
Paid internship with non-exempt status
Remote work options within the United States and its territories on Mondays and Fridays

Working at AARP

AARP is committed to hiring a diverse workforce and sustaining an inclusive culture. It values respect, understanding, and professional relationships among its team members.

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