Marketing Analytics Manager
Waymo
Job Description
About the Role
Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo One, a fully autonomous ride-hailing service, and can also be applied to a range of vehicle platforms and product use cases. The company has provided over one million rider-only trips, driven tens of millions of miles on public roads, and conducted tens of billions of miles in simulation across 13+ U.S. states. The Marketing team at Waymo builds thoughtful marketing strategies, delivers impactful messages through various channels, creates engaging campaigns across the user lifecycle, and runs in-depth analyses to generate actionable insights. The role involves helping to connect people with Waymo's autonomous driving technology and shaping go-to-market initiatives to grow the business.
Key Responsibilities
- Develop data-driven audience strategies by synthesizing insights from multiple sources, analyzing rider behavior patterns, and translating findings into actionable recommendations.
- Lead end-to-end campaign strategy implementation across the user lifecycle, from acquisition to retention, by designing, launching, and optimizing campaigns that drive long-term value.
- Identify and execute optimization opportunities for Waymo's lifecycle campaigns and promotions through strategic analysis.
- Measure and attribute the ROI of all lifecycle marketing programs, and use these insights to inform future budget allocation and promotional strategy.
- Develop A/B and multivariate testing plans to optimize marketing initiatives, including defining hypotheses, identifying key metrics, and ensuring proper tracking.
Requirements
- 7+ years in a marketing analytics or growth marketing role with a proven track record of owning and driving strategic analysis to improve cross-channel campaigns.
- Expert proficiency in SQL for complex data extraction, manipulation, and analysis.
- Expertise in designing, executing, and analyzing A/B and multivariate tests with a strong understanding of statistical significance and p-values.
- Solid understanding of customer lifecycle marketing principles, experiment methodologies, and content creation strategies for different channels.
- Hands-on experience with marketing platforms such as HubSpot, Marketo, Braze, Iterable, or Salesforce Marketing Cloud for campaign setup and execution.
- Strong communication skills to present complex findings and strategic recommendations to stakeholders at all levels, including leadership.
Nice to Have
- Experience at a high-growth company that has quickly scaled marketing initiatives.
Benefits & Perks
- Waymo employees are eligible to participate in Waymo's discretionary annual bonus program.
- Equity incentive plan.
- Generous company benefits program.
Job Details
Job Skills
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About Waymo
Website
waymo.com
Location
Mountain View, CA
Industry
All Other Support Services
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