Marketing Analytics Manager

Tyson Foods

Springdale, AR

Full Time

Mid Level

10 days ago

Job Description

About the Role

The Manager - Innovation Strategy will serve as the strategic architect for category growth and innovation planning across Tyson Foods' retail branded portfolio. This role is responsible for conducting category research, analyzing long-range growth opportunities, and shaping the company's innovation strategy. The individual will forecast category share expectations, determine the scale of innovation required, and prioritize categories that offer the greatest growth potential. By aligning stakeholders across the business and integrating with R D teams, this role ensures Tyson Foods has a clear, actionable innovation roadmap to sustain competitive advantage.

Key Responsibilities

Lead in-depth research and analysis of retail categories to identify emerging consumer trends, whitespace opportunities, and category growth drivers.
Develop long-range forecasts for category share expectations, highlighting opportunities and risks for Tyson Foods' branded businesses.
Synthesize insights to determine how much innovation Tyson Foods needs to deliver annually to sustain category growth and brand leadership.
Identify priority categories and segments where innovation will have the highest incremental impact.
Build frameworks and models to quantify innovation requirements and success benchmarks.
Drive alignment across senior leadership, brand, sales, insights, and R D teams on innovation strategy and portfolio priorities.
Partner with R D to ensure strategic innovation needs are translated into actionable product development pipelines.
Facilitate decision-making through clear, data-driven storytelling and scenario planning.
Monitor competitive dynamics, consumer shifts, and macroeconomic factors that may influence category innovation needs.
Provide thought leadership on future growth platforms, disruptive innovation, and evolving consumer demands.

Requirements

Bachelor's degree in Business, Marketing, Economics, or related field; MBA preferred.
3+ years of experience in category strategy, insights, innovation planning, or corporate strategy.
Strong foundation in Syndicated data (Neilsen, Circana, Numerator, Technomic, Mintel, DataEssentials).
Strong analytical skills with proven ability to forecast, model, and synthesize complex data into strategic insights.
Exceptional communication skills with experience influencing senior stakeholders.
Proven track record of driving cross-functional alignment and integrating insights into product development roadmaps.
Ability to balance strategic foresight with practical execution.

Nice to Have

Experience in CPG or retail industry.
Experience with innovation strategy and long-range planning.
MBA or advanced degree in related field.

Qualifications

Educational background in Business, Marketing, Economics, or related field; MBA preferred.
Experience in category strategy, insights, innovation planning, or corporate strategy.

Benefits & Perks

Paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits.
Fully-funded education programs through Upward Academy Online, including diplomas, certificates, and degrees.
401(k) & Stock Purchase Plans with company match and contributions.
Opportunities for career growth within a high-performing organization.

Working at Tyson Foods

At Tyson, we are raising expectations for how much good people can do. Our Talent Strategy is to attract, grow, reward, and retain the best talent, and we believe that our culture is the connecting thread that drives that strategy. We strive to be a talent magnet to establish a reputation for being a talent-rich organization where team members can grow their careers while growing the business. We are a high-performing organization where team members are rewarded for their contributions and given opportunities to support and volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work.

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