Marketing Analytics Manager

About the Role

Key Responsibilities

• Audit the current GA4, UA and Floodlight tags and begin mapping out a tagging structure to ensure it is optimized, consistent and collecting data correctly.
• GTM job duties include account set up, tracking goal conversions and event tracking, cross domain tracking, tag testing and debugging GTM issues.
• Perform ongoing maintenance and implementation of best in class tagging architecture to ensure data is collected accurately for long term success.
• Lead the initiatives for configuring and maintenance of tagging requirements within the consent management platform for several brands.
• Aid with GA4 implementation audits, data discrepancies and integrations with other systems.
• Build visualizations in Tableau and Looker Studio leveraging Google Analytics as a source of data.
• Identify GA4 features and settings best suited to answer some of the most pressing business questions.
• Implement server side and 3rd party client-side tags for Google Ads, Meta, Call Tracking, SA360, TikTok etc. media platforms.
• Implement Conversions API tracking for social media platforms.
• Maintain the integrity of data and processes in OneTrust.
• Implement CCPA, CPRA and other regulatory and compliance tags for the websites to ensure compliance.
• Support the team with OneTrust assessments.
• Provide hands-on support using OneTrust for Policy & Notice Management and Data Subject Requests.
• Collaborate with cross-functional teams, including data scientists, business analysts, and stakeholders, to understand analytical requirements and deliver actionable insights.
• Develop and maintain interactive dashboards and reports using visualization tools such as Tableau and Looker Studio.
• Create reusable datasets for analysis and maintain reports to track KPIs and trends.
• Provide clean data sets to end users and model data to empower self-service analysis.
• Build analytical tools to utilize the data pipeline, providing actionable insights into business performance metrics.

Requirements

• Bachelor's degree in computer science, Information technology or Marketing Analytics, or a related field.
• 3-5 years of proven experience as a Tag management expert or similar role.
• 1 year of experience in Cookie Compliance banner implementation, Consent Management and DSAR.
• 1 year of hands-on experience as an OneTrust administrator.
• In-depth knowledge of Google Marketing Platform, Tag Management systems and Consent management platforms.
• Proficiency in Google Analytics and other web analytics tools for data analysis.
• Strong analytical and problem-solving skills.
• Ability to work independently and with various cross functional teams in an agile environment.
• Entrepreneurial and nimble, takes ownership and drives forward amidst ambiguity while also building relationships and alignment.
• Desire to be part of a growth-oriented team and culture.
• Accountable for workload and performance.
• OneTrust certified Expert (preferred).

Nice to Have

• OneTrust certified Expert (preferred).

Qualifications

• Bachelor's degree in relevant field.
• 3-5 years of experience in tag management or similar roles.
• Experience with Cookie Compliance banners, Consent Management, and DSAR.
• Hands-on experience as an OneTrust administrator.
• Knowledge of Google Marketing Platform and web analytics tools.

Benefits & Perks

• Annual salary range of $110,000-$135,000.
• Generous benefits package including paid time off, health, dental, and vision insurance.
• 401(k) savings plan with match.