Media Analyst

About the Role

Key Responsibilities

• Collect, clean, and analyze data from various media platforms.
• Work with stakeholders to understand data needs and deliver actionable insights.
• Ensure data accuracy and integrity across all reports, dashboards, and visualizations.
• Analyze data to derive meaningful media insights through critical thinking.
• Communicate findings and recommendations clearly to stakeholders.
• Support media planning initiatives.
• Assist in knowledge sharing through internal communication events, training, and written materials.
• Maintain relevant marketing certifications and stay informed of media trends, tools, and methodologies.
• Support wider agency initiatives.
• Show accountability, take responsibility, and adapt as needed.
• Create and share work outputs for team visibility.

Requirements

• Bachelor's degree in data analytics, statistics, mathematics, or a related field.
• 2-5 years of experience in media data analysis or a related role.
• Proficiency in SQL for querying media performance data and developing custom audiences.
• Experience with BI tools such as Tableau and Power BI for data visualization.
• Strong skills in Excel for data manipulation and reporting.
• Experience with media analytics methodologies like Multi-Touch Attribution (MTA), Audience Development, Clustering, Markov Chain analysis.
• Knowledge of core media marketing concepts, including first-party and third-party cookie-based data collection, attribution models, and audience segmentation.
• Familiarity with retail media platforms such as Amazon, Walmart, Target, Kroger, and third-party tools like SKAI, Pacvue, or Criteo.
• Strong analytical thinking to translate media data into actionable insights.
• Excellent communication skills for presenting findings to technical and non-technical audiences.
• Attention to detail to ensure data accuracy and campaign integrity.
• Collaborative mindset to work effectively with creative, strategic, and client-facing teams.

Nice to Have

• Experience with data management platforms and digital analytics tools.
• Knowledge of retail media ecosystems beyond the listed platforms.
• Additional certifications in data analytics or media measurement.

Qualifications

• Educational background in data analytics, statistics, mathematics, or related fields.
• Experience in media data analysis roles for 2-5 years.

Benefits & Perks

• Comprehensive group health plans.
• Paid parental leave including maternity, paternity, adoption, and surrogacy benefits.
• Flexible paid time off and wellness initiatives.
• Employee assistance programs and financial health guidance.
• Tuition support and ongoing education opportunities.
• Supportive work environment and inclusive company culture.
• Medical, dental, vision, disability, and 401(k) plans for regular roles.