Marketing Analytics Manager

Elevance Health

Norfolk, VA

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

The Marketing Analytics Manager will be responsible for establishing key performance indicators and overall business requirements, as well as creating consistent data visualization for analytics reporting. This role supports digital product analysis, data validation, and communication within the digital team, contributing to the company's goal of improving consumer usage and providing insightful analytics to drive business decisions.

Key Responsibilities

Analyze data from consumer usage on digital products and provide in-depth analysis of data factors, making recommendations to enhance consumer usage.
Validate pre and post production analysis tags.
Support Digital team communication.
Establish key performance indicators and overall business requirements.
Create consistent data visualization in analytics reporting.

Requirements

Requires a BA/BS in Business or related field and a minimum of 5 years of combined experience in data analytics or related field.
Experience or certification in Adobe Analytics.
Experience with Salesforce reporting.
Proficiency in data analytics and reporting.
Experience with Tableau.

Nice to Have

Adobe Analytics experience and/or certification.
Salesforce reporting experience.
Data analytics and reporting skills.
Tableau experience.

Qualifications

A minimum of 5 years of experience in data analytics or related field.
BA/BS in Business or related field.

Benefits & Perks

Market-competitive total rewards including merit increases, paid holidays, Paid Time Off, and incentive bonus programs.
Medical, dental, vision, short and long-term disability benefits.
401(k) with match, stock purchase plan, life insurance, wellness programs, and financial education resources.

Working at Elevance Health

Elevance Health is dedicated to improving lives and communities, making healthcare simpler, and fostering a culture designed to advance strategy while supporting personal and professional growth. The company values its associates, community impact, and shared success, emphasizing a collaborative and inclusive work environment.

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