Marketing Analytics Manager

Robert Half

Atlanta, GA

Full Time

Senior

5 days ago

Job Description

About the Role

Robert Half Marketing and Creative is hiring for a Marketing Analytics Manager with a client in Atlanta. This is a direct hire position. We're looking for a Marketing Analytics Manager to turn complex data into actionable insights that drive customer acquisition and business growth. This role involves analyzing marketing performance across multiple channels, managing third-party measurement tools, and optimizing media spend to improve efficiency.

Key Responsibilities

Analyze Market Trends: Evaluate category, brand, competitive, channel, and customer data to guide marketing decisions and recommend budget allocations.
Develop Reporting & Dashboards: Design interactive reports to track performance, identify trends, and highlight areas for improvement.
Manage Third-Party Measurement Tools: Oversee platform setup, onboarding, and coordination with external sales, measurement, and ad operations teams.
Lead Testing & Optimization: Implement and analyze results from multi-touch attribution, marketing mix modeling (MMM), and brand/conversion lift studies.
Optimize Campaign Performance: Track key performance indicators (KPIs) to measure spend effectiveness and creative impact.
Leverage Data for Customer Insights: Analyze customer acquisition metrics and shopping behaviors to improve digital programs and conversion rates.
Collaborate Across Teams: Work closely with internal stakeholders and external media agencies to refine measurement processes.
Monitor Industry Trends: Stay updated on emerging digital marketing trends and identify new opportunities for growth.

Requirements

Experience in analyzing marketing performance across multiple channels.
Ability to manage third-party measurement tools and platforms.
Knowledge of multi-touch attribution, marketing mix modeling (MMM), and lift studies.
Strong analytical skills to turn data into actionable insights.
Experience working with internal teams and external agencies.
Familiarity with digital marketing trends and performance metrics.

Apply Now