Marketing Analytics Specialist

Robert Half

Houston, TX

Full Time

Mid Level

10 days ago

Job Description

About the Role

We are seeking a detail-oriented and data-driven Marketing Analytics Specialist to join our marketing team. In this role, you will be responsible for designing, executing, and optimizing marketing performance analyses. Your work will help drive data-informed business decisions by measuring the effectiveness of marketing campaigns, identifying trends, and highlighting opportunities for growth. Ideal candidates will have a strong background in data analytics, marketing strategies, and advanced tools to provide actionable insights for cross-functional teams.

Key Responsibilities

Collect and analyze data from various marketing touchpoints, including digital advertising, website traffic, email campaigns, social media, and CRM platforms.
Interpret and report on key performance indicators (KPIs) to measure campaign effectiveness and ROI.
Develop dashboards, visualization tools, and comprehensive reports to communicate insights and recommendations to marketing and leadership teams.
Collaborate with the marketing team to refine customer segmentation using data-driven models.
Identify and recommend opportunities for improving campaign strategies, workflows, or audience targeting.
Monitor and report industry trends, benchmarking competitors' performance.
Ensure data accuracy and compliance with privacy laws and regulations, including GDPR and CCPA.
Partner with cross-departmental teams to integrate marketing analytics into broader business strategies.
Stay up-to-date on marketing technology tools, analytics platforms, and data acquisition methods.

Requirements

Strong background in data analytics, marketing strategies, and advanced tools.
Experience in designing, executing, and optimizing marketing performance analyses.
Ability to interpret and report on KPIs and ROI.
Knowledge of privacy laws and regulations such as GDPR and CCPA.
Familiarity with marketing technology tools, analytics platforms, and data acquisition methods.

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