Marketing Analytics Specialist

About the Role

Key Responsibilities

• Collect and analyze data from various marketing touchpoints, including digital advertising, website traffic, email campaigns, social media, and CRM platforms.
• Interpret and report on key performance indicators (KPIs) to measure campaign effectiveness and ROI.
• Develop dashboards, visualization tools, and comprehensive reports to communicate insights and recommendations to marketing and leadership teams.
• Collaborate with the marketing team to refine customer segmentation using data-driven models.
• Identify and recommend opportunities for improving campaign strategies, workflows, or audience targeting.
• Monitor and report industry trends, benchmarking competitors' performance.
• Ensure data accuracy and compliance with privacy laws and regulations, including GDPR and CCPA.
• Partner with cross-departmental teams to integrate marketing analytics into broader business strategies.
• Stay up-to-date on marketing technology tools, analytics platforms, and data acquisition methods.

Requirements

• Bachelor's degree in Marketing, Statistics, Data Analytics, Business, or a related field (Master's degree preferred).
• Proven experience (3+ years) in marketing analytics, business intelligence, or a similar field.
• Proficiency in analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Experience with data visualization tools (Tableau, Power BI, etc.) and analytics software such as Excel, R, Python, or SQL.
• Strong understanding of marketing channels (SEO, SEM, social media, email, etc.) and how to measure their impact.
• Exceptional ability to interpret data into actionable insights and present findings to both technical and non-technical audiences.
• Strong attention to detail and problem-solving skills.
• Experience working in CRM platforms like Salesforce and marketing automation tools is a plus.
• Knowledge of A/B testing, predictive modeling, and attribution modeling preferred.
• Excellent communication and collaboration skills.

Nice to Have

• Experience with CRM platforms like Salesforce and marketing automation tools.
• Knowledge of A/B testing, predictive modeling, and attribution modeling.

Qualifications

• Bachelor's degree in Marketing, Statistics, Data Analytics, Business, or a related field.
• Proven experience (3+ years) in marketing analytics or business intelligence.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.