Marketing and Admissions Director

About the Role

Key Responsibilities

• Developing and implementing comprehensive sales and marketing strategies to achieve total census, mix, and revenue goals within nursing centers and assisted living communities.
• Overseeing external and internal referral management strategies, collaborating closely with Clinical Admissions Directors (CADs) for conversion processes.
• Serving as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.
• Managing referral generation activities.
• Conducting competitive landscape analysis.
• Engaging with the community to promote brand management.
• Territory management and admissions.
• Performing benefits verifications.
• Providing leadership and team building.

Requirements

• Minimum of three (3) years' experience in a healthcare setting.
• Minimum of two (2) years college education in healthcare administration, business management, marketing, or public relations (preferred).
• Ability to adjust work schedule based on centers' business needs, specifically incoming admissions.

Qualifications

• Minimum of three (3) years' experience in a healthcare setting
• Minimum of two (2) years college education in healthcare administration, business management, marketing, or public relations (preferred)

Benefits & Perks

• Variable compensation plans
• Tuition, Travel, and Wireless Service Discounts
• Employee Assistance Program to support mental health
• Employee Foundation to financially assist through unforeseen hardships
• Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off
• Voluntary insurances such as Pet Insurance, Term and Whole Life Insurance, Short-term Disability, Hospital Indemnity, Personal Accident, Critical Illness, Cancer Coverage