Marketing & Content Specialist

About the Role

Key Responsibilities

• Design, create, and produce visual assets within Hotel brand guidelines for in-house collateral, printed materials, digital banners, newsletters, presentations, and online content.
• Plan and execute marketing campaigns across multiple channels including email, social media, website, and events to generate bookings and increase revenue.
• Create and maintain a social media content calendar, ensuring consistent brand messaging across all channels.
• Analyze data and metrics to measure marketing success and identify areas for improvement.
• Collaborate with sales and operations teams to create integrated marketing campaigns.
• Manage and maintain the hotel and restaurant websites and online listings, ensuring they are optimized and provide a positive user experience.
• Ensure all marketing materials are on-brand, accurate, and compliant with relevant regulations.
• Lead management, outreach, promotion, and campaign development for social influencers, acting as the main point of contact.
• Plan and execute email marketing campaigns, including design, content creation, copywriting, and data analysis.

Requirements

• 5+ years of experience in brand and digital marketing.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Familiarity with marketing analytics tools and techniques.
• Experience managing social media accounts and executing social media campaigns.
• Strong email design and content creation skills.
• Ability to work independently and as part of a team.
• Ability to work under tight deadlines and prioritize multiple projects.
• Proficiency in Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro / Final Cut Pro.
• Fundamental understanding of HTML.

Nice to Have

• Experience with website management and online listings.
• Knowledge of GDPR and relevant regulations.
• Experience in influencer marketing and campaign development.

Qualifications

• Minimum of 5 years of experience in brand and digital marketing.

Benefits & Perks

• Surrounded by vibrant city and ocean vistas.
• Access to Santa Monica's beaches, Pier, and Third Street Promenade.
• Modern décor and playful style in a luxury hotel setting.
• Amenities including rooftop dining, 24-hour concierge, and a fitness center.
• Suitable venue for meetings and weddings overlooking the ocean.