Marketing & Digital Engagement Manager

About the Role

Key Responsibilities

• Support the Director of Marketing & Partnerships in implementing and evaluating a comprehensive communications strategy aligned with organizational goals.
• Ensure consistent, mission-aligned messaging across all platforms, materials, and stakeholder touchpoints.
• Develop compelling written and visual content (presentations, reports, newsletters, blogs, press releases, etc.) that tells the story of our work and impact.
• Develop and execute a robust social media strategy to expand reach and engagement across platforms (Instagram, LinkedIn, Twitter/X, Facebook).
• Create, schedule, and post original content; manage social calendars and online communities.
• Analyze metrics to optimize content and grow Laureus USA's digital presence.
• Design on-brand digital and print materials including social graphics, event collateral, pitch decks, reports, infographics, and more.
• Serve as brand guardian, maintaining consistency and updating internal brand guidelines and templates.
• Manage vendors and freelance designers when needed.
• Oversee Laureus USA website including content updates, UX improvements, and functionality in collaboration with web developers.
• Ensure the website accurately reflects current programs, events, research, and impact stories.
• Support cultivation of earned media in partnership with PR agency; draft and distribute press kits and media materials.
• Author blog posts and thought leadership content to position Laureus as a leader in sport for development.
• Develop speaking points and prep materials for Laureus staff, athletes, and ambassadors.
• Lead marketing and communication elements for key events including materials design, promotion, and on-site digital coverage.
• Collaborate with athletes, influencers, and corporate partners to support campaigns and social promotion.
• Manage relationships with partners to support marketing, communications, and fundraising efforts.
• Attend key events and support overall event logistics to ensure consistency across markets.
• Create marketing collateral and tailored decks for fundraising, sponsorship, and partner engagement.
• Collaborate with the development team to highlight donor impact and communicate with supporters.

Requirements

• Bachelor's degree in Communications, Marketing, Graphic Design, or related field.
• 5+ years of relevant experience in marketing, communications, or digital engagement—preferably in a nonprofit or sports-related organization.
• Strong writing and storytelling skills; able to translate data and impact into engaging narratives.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Experience managing social platforms and using scheduling and analytics tools (e.g., Hootsuite, Later, Sprout).
• Understanding of website CMS (e.g., WordPress) and basic knowledge of SEO.
• Video editing or production skills a plus.
• Strong project management skills; organized, detail-oriented, and deadline-driven.
• Strong communication skills.
• Passion for social impact, youth development, and the power of sport to create change.

Nice to Have

• Video editing or production skills.

Qualifications

• Bachelor's degree in Communications, Marketing, Graphic Design, or related field.
• 5+ years of relevant experience in marketing, communications, or digital engagement.

Benefits & Perks

• Comprehensive benefits including medical, dental, and vision programs.
• Health savings and flexible spending accounts.
• Employee assistance program for employees and household members.
• Income protection solutions including life insurance, disability benefits, and 401(k) with employer match.
• Wellness reimbursement benefit and paid time off.
• Volunteer time off to support community initiatives.