Marketing and PR Coordinator

About the Role

Key Responsibilities

• Own and maintain Global and North America PR updates for the global marketing calendar, ensuring all key initiatives, launches, and activations are accurately captured and consistently updated for cross-functional visibility.
• Support day-to-day communications with the internal Global Marketing team, regional marketing teams, and external North America press agency.
• Support North America PR efforts by assisting with agency needs, requests, and activities, ensuring timely coordination, follow-up, and asset/product sample sharing.
• Assist in the development and distribution of global press materials, including lookbooks, and press releases for seasonal collections, key launches, product collaborations, store openings, and events.
• Assist with seasonal department initiatives including press messaging strategy development, gifting targets, and competitive market analysis.
• Coordinate incoming sample and gifting requests, including external agency needs, internal cross-functional team pulls, and media/editorial loans, ensuring sample inventory is accurately tracked and managed.
• Manage project timelines and maintain internal PR trackers to ensure on-time delivery of campaign assets, creative requests, and press milestones.
• Support the intake and coordination of external press inquiries and sample requests, aligning with relevant teams for timely and brand-aligned responses.
• Lead the creation of weekly, post-campaign, and quarterly press recap reports, helping compile analytics, coverage highlights, learnings, and key takeaways for internal teams and leadership.
• Work with regional teams to collect and consolidate monthly regional press recaps, ensuring global visibility into local coverage and performance.
• Assist with the recapping of seasonal initiatives, campaigns, events, and ad-hoc projects.
• Provide general administrative and operational support, ensuring smooth communication and alignment across NYC HQ, agency partners, and global/regional markets.
• Create and compile Excel and PowerPoint documents to support leadership presentations, team reporting, and cross-functional visibility.

Requirements

• Experience supporting PR and marketing initiatives, preferably in a luxury or fashion brand environment.
• Strong project management skills with the ability to manage multiple timelines and deliverables.
• Excellent communication skills for coordinating with internal teams, external agencies, and media contacts.
• Proficiency in Microsoft Office, especially Excel and PowerPoint, for creating reports and presentations.
• Ability to work collaboratively across teams and regions to ensure brand consistency.
• Detail-oriented with strong organizational skills, particularly in managing sample inventory and tracking assets.
• Experience with press materials development, media relations, and campaign reporting is preferred.

Nice to Have

• Experience working in a global or North American regional marketing environment.
• Knowledge of the luxury travel or lifestyle industry.
• Familiarity with media monitoring and analytics tools.

Qualifications

• Relevant experience supporting PR or marketing functions, ideally in a luxury or lifestyle brand.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.

Benefits & Perks

• Competitive salaries and comprehensive benefits programs.
• Professional training and development initiatives.
• A dynamic working environment with an entrepreneurial spirit.
• Opportunities for career growth and making an impact within a respected organization.