Marketing & Events Coordinator

About the Role

Key Responsibilities

• Assist with the local advertising and branding efforts.
• Maintain strong vendor relationships with various marketing partners.
• Keep current on best practices and emerging technologies and trends within the industry.
• Drive social media communications for the store, including maintaining and updating the local Facebook Page, planning and scheduling content, creating contests and campaigns, and engaging with customers.
• Plan and obtain approval for promotional events such as customer Getaways! cruises, shows, and tours, utilizing knowledge of destination sites, travel routes, MarineMax promotions, and customer preferences.
• Coordinate and execute Offsite Sales Events.
• Arrange transportation, accommodations, activity equipment, and services personnel during customer events.
• Provide customers with event-related brochures and publications, and lead point-of-interest tour groups when applicable.
• Confer with customers in person or by telephone to answer questions and explain event or promotion details, including schedules, points of interest, and accommodations.
• Assist with creation of event flyers and other promotional materials.
• Provide administrative support as needed.
• Manage local boat show administrative efforts with the General Manager and Regional Marketing Manager.
• Execute nationally/regionally coordinated events.
• Coordinate boat video walk-throughs with the Store Manager.
• Implement and display all current OEM & MarineMax POP materials.
• Liaise with charitable and community events.
• Coordinate with the local Chamber of Commerce/CVB.
• Perform other duties as assigned.

Requirements

• Highly organized and technologically savvy.
• Strong communication and interpersonal skills.
• Ability to work under pressure with multiple deadlines and demands from diverse personalities.
• Writing skills and creativity.
• Proficiency in Microsoft Office Suite.
• CRM Systems experience preferred.
• Social Media Skills, specifically Facebook, preferred.
• Bachelor Degree or Associate Degree in a related field preferred.
• Two to four years of experience in the field or a related area.
• Some travel required.

Nice to Have

• CRM Systems experience.
• Social Media Skills (Facebook specifically).
• Bachelor Degree or Associate Degree in related field.

Qualifications

• Bachelor Degree or Associate Degree in related field (preferred).
• Two to four years experience in the field or in a related area.