Marketing & Member Insights Analyst

University Federal Credit Union

Austin, TX

Full Time

Senior

4 days ago

Job Description

About the Role

UFCU is seeking a curious, results-driven Marketing and Member Insights Analyst to turn data into insights that inform strategy, optimize campaigns, and enhance member experiences. The role involves working cross-functionally to uncover new insights from member data, analyze performance, develop segmentation strategies, and build predictive models that impact growth, engagement, and profitability. The position aims to advance member-centricity, foster an insight-driven decision-making culture, shape analytic infrastructure, and help members achieve their financial goals. The analyst reports to the Manager of Marketing Analytics and requires analytical rigor, creative problem solving, strong attention to detail, and collaboration.

Key Responsibilities

Analyze member and campaign data across platforms to evaluate performance, uncover trends, and identify opportunities.
Deliver strategic insights on campaign impact, segmentation, and financial results to guide business decisions.
Design and execute A/B tests to validate hypotheses, improve campaign performance, and inform business strategy.
Design and build dashboards and reports that track KPIs and provide clear visibility into marketing effectiveness and member behavior.
Refine audience segmentation through psychographic and behavioral analysis.
Translate member feedback and experience data into actionable recommendations.
Use data to understand and optimize the customer journey across digital and physical channels.
Partner with Product Managers and internal teams to develop analytic initiatives and business strategies.
Champion continuous improvement by embedding data-informed practices into marketing processes.
Identify opportunities to improve analytic infrastructure, processes, and capabilities; work cross-functionally to drive and implement enhancements.

Requirements

Proficiency in data analytics, marketing metrics, and visualization tools (Power BI, Tableau, etc.).
Strong knowledge of SQL and data querying.
Strong communication skills with the ability to translate complex data into simple narratives.
Natural curiosity, acute attention to detail, a drive for results, and critical thinking.
Experience in scoping and executing analytic projects to address business questions and inform strategy.
Experience in marketing, CRM, web or customer analytics, net promoter score (NPS), or experimental design.
Minimum five (5) years' experience in analytics, business intelligence, data-driven marketing, or finance.
Minimum three (3) years' experience using BI tools including Power BI, CRM platforms, Web analytics tools, or MCIF databases.
Minimum three (3) years of SQL or similar querying experience.
Bachelor's degree in Marketing, Finance, Statistics, Economics, or Business.

Nice to Have

Experience scoping and executing analytic projects to address business questions and inform strategy.
Experience in marketing, CRM, web or customer analytics, NPS, or experimental design.

Qualifications

Bachelor's degree in Marketing, Finance, Statistics, Economics, or Business.

Working at University Federal Credit Union

The role emphasizes analytical rigor, creative problem solving, collaboration, continuous improvement, and a member-obsessed mindset. It values a service-oriented approach, innovation, and a positive attitude towards change.

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