Marketing Associate

About the Role

Key Responsibilities

• Strategizes and executes marketing that directly supports efforts to increase awareness, consideration, and sales for all business channels.
• Writes creative briefs for in-shop, email, and direct mail campaigns, working with production on creative assets and materials.
• Supports creation of email and SMS content calendar using performance insights from Google Analytics and Excel analysis.
• Assists in SMS marketing strategy and execution of triggered and on-demand campaigns, managing end-to-end operations from concept to deployment.
• Manages administration of budget, including invoice processing and follow-up.
• Owns marketing calendars and initiative trackers, ensuring activities across channels are accurately captured and communicated.
• Facilitates cross-functional relationships with e-commerce and inventory teams to align marketing efforts, including maintaining product inventory agendas and hosting weekly meetings.
• Supports reporting of program results including sales, traffic, and digital metrics, and presents findings to the Marketing team.
• Tracks performance of in-shop promotions and direct-mail campaigns, analyzes data to optimize timing and distribution, and proposes new promotional strategies.
• Proofs and quality checks campaigns, creative work, and surveys.
• Maintains accuracy of all internal marketing documents.
• Manages communication to all selling channels and internal departments.
• Protects and manages the See's Brand at all times.
• Completes special projects as assigned.
• Identifies opportunities to enhance technology and innovation to improve departmental effectiveness.
• Demonstrates commitment to the company's core principles and workplace values, including diversity and inclusion.

Requirements

• 3-5 years of progressive creative marketing and advertising experience with a multi-channel retailer.
• Experience in writing creative briefs for print, email, and digital campaigns.
• Relevant marketing operations and project management experience.
• Highly organized with the ability to handle multiple projects and tight deadlines in a fast-paced environment.
• Strong analytical skills with experience making data-driven decisions.
• Proficiency in MS Office (Word, Excel, PowerPoint, Outlook) at an advanced level.
• Experience collaborating with cross-functional teams.
• Problem-solving skills with proactive thinking and quick reaction ability.
• Self-starter with high initiative and a sense of urgency.
• Strong interpersonal and communication skills, including verbal, written, and presentation abilities.
• Proven ability to run successful campaigns with minimal supervision, with campaign management experience being a key requirement.
• BA degree required; equivalent work experience may be considered.

Nice to Have

• Passion for Brand Marketing.

Qualifications

• BA degree or equivalent related work experience.