Marketing Associate

About the Role

Key Responsibilities

• Conduct thorough market analysis to identify trends, opportunities, and the competitive landscape in the patient monitoring and diagnostic cardiology sectors.
• Work with sales management to align sales behavior via targeting and segmentation, using compensation, CRM, and other structures.
• Develop compelling marketing materials, including brochures, presentations, and digital content, tailored to healthcare professionals and institutions.
• Assist in planning, execution, and monitoring of marketing campaigns to promote product lines, ensuring alignment with overall business objectives.
• Leverage clinical expertise to provide valuable input on product positioning, messaging, and educational content.
• Work with the digital team to track and analyze the effectiveness of marketing initiatives, using data to refine and optimize future campaigns.
• Collaborate with sales, product development, and regulatory teams to ensure cohesive and compliant marketing efforts.
• Uphold the company's core values of Integrity, Innovation, Accountability, and Teamwork, and demonstrate behavior consistent with the company's Code of Ethics and Conduct.

Requirements

• Bachelor's degree in Marketing, Business, Nursing, Respiratory Therapy, or a related field.
• Minimum of 5 years of clinical nursing or respiratory therapy experience, preferably within the ICU, ED, or other ward with patient monitoring.
• Strong analytical and research skills.
• Excellent written and verbal communication abilities.
• Ability to work independently and as part of a team.
• Detail-oriented with strong organizational skills.
• Familiarity with healthcare regulations and compliance standards.
• Creative thinker, proactive problem solver, and passionate about improving patient care through innovative marketing strategies.

Nice to Have

• Experience collaborating with cross-functional teams in healthcare settings.
• Knowledge of healthcare marketing strategies and digital content creation.

Qualifications

• Educational background in Marketing, Business, Nursing, Respiratory Therapy, or related fields.
• Clinical experience in ICU, ED, or patient monitoring environments.

Benefits & Perks

• Please review our benefits here: Life at OSI
• The specific programs and options available may vary depending on eligibility factors such as geographic location and hire date.
• Salaries are based upon candidate experience, qualifications, market, and business considerations.