Marketing Audience Operations - Business Execution Senior Manager

About the Role

Key Responsibilities

• Manage and develop a team of Business Execution Consultants while ensuring successful planning, integration, resolution, and measurement of Marketing Operations with moderate to high complexity and visibility
• Lead and develop strategic efforts with the Line of Business that will lead to Marketing campaigns, specifically advising on available data to target, segment, and personalize to achieve campaign strategies
• Coordinate and consult with Marketing Services Product teams to ensure audience targeting capabilities and data are available to support marketing campaign strategies
• Engage functional leaders to obtain resources, influence outcomes, address conflict, and ensure alignment with Wells Fargo's policies and business line objectives
• Identify potential risks when implementing change along with developing mitigation strategies and plans
• Provide leadership to identify and design the development of new data-based solutions that drive process efficiency, speed to market, and mitigate risks
• Determine appropriate strategies and actions of multiple business groups to meet moderate to high complex deliverables
• Interpret procedures and processes, and provide leadership to strategize and execute programs, services, and initiatives of significant scope, complexity, and risk
• Collaborate with and influence functional business partners, leaders, and executive management to support and drive strategic initiatives
• Manage allocation of people and financial resources for Business Execution
• Develop and guide a culture of talent development to meet business objectives and strategy

Requirements

• 6+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through work experience, training, military experience, or education
• 3+ years of Management or leadership experience
• Experience building and maintaining effective relationships with internal partners
• Excellent verbal, written, and interpersonal communication skills
• Ability to effectively manage time and competing priorities, exercise independent judgment, and use critical thinking skills
• Strong organizational, multi-tasking, and prioritizing skills
• Strong project management skills, including attention to detail and accuracy
• Experience leading large cross-functional initiatives
• Experience in change management, both in Agile and Waterfall delivery approaches
• Expertise in conducting complex analysis and communicating results to executive audiences
• Extensive knowledge with analytics
• Experience in identifying and managing regulatory compliance and risk
• Experience with Adobe Audience Manager and marketing operations

Nice to Have

• Management experience including hiring, coaching, and developing direct reports
• Experience in coaching and influencing management
• Strong understanding of project management principles and standards
• Management consulting experience or consulting experience on strategic initiatives

Qualifications

• Educational background or training demonstrating the required experience
• Management or leadership experience

Benefits & Perks

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement