Marketing Audience Operations Lead Analytics Consultant

About the Role

Key Responsibilities

• Support delivery and development of marketing business strategies that will drive growth, profitability, and competitive advantage for Wells Fargo
• Develop, test, analyze and implement strategies to achieve the financial objectives relevant to marketing strategies
• Work closely with cross functional teams within the marketing lifecycle (Tech, Product, Risk, Operations) to drive impact on a given product, problem, or initiative
• Provide strong relationship management with internal Marketing and partners across Wells Fargo
• Develop technical requirements & targeting builds (audience lists/conversations) for multi-channel campaigns from Planning to Delivery
• Accurately manage campaign lifecycle workflow tasks to meet campaign target dates
• Ensure workflows are built using Standard Practices and optimized for automation
• Manage and prioritize multiple complex projects
• Build and maintain strong business relationships to identify, define, execute, and analyze complex marketing audience initiatives
• Build and maintain necessary processes, controls, and procedures to ensure data accuracy and business functionality, while complying with privacy and security policies
• Utilize multiple databases and tools to support the design of complex marketing audience campaigns across various distribution channels

Requirements

• 5+ years of Analytics experience, or equivalent demonstrated through work experience, training, military experience, or education
• Experience with Adobe Audience Manager, PEGA, and Unica preferred
• Strong technical and/or database management experience manipulating data for analytic purposes utilizing SQL, SAS, and relationship databases such as Oracle, Teradata, Aprimo, Unica IBM or equivalent
• Outstanding problem solving and decision-making skills based on analytics
• Experience in lead/contact list generation and management
• Familiarity with consumer loan products and financial services
• Ability to establish and maintain strong business relationships for complex direct marketing initiatives
• Strong conceptual thinking and ability to drive clarity in ambiguity dealing with credit and operational problems
• Highly refined verbal and written communication skills, including facilitation and presentation skills
• Proven leadership experience in consulting, collaborating, and influencing within matrixed organizations
• High attention to detail and accuracy
• Ability to manage and prioritize multiple complex projects
• Ability to ensure adherence to privacy, security, legal, compliance, and business policies and regulations

Nice to Have

• Experience with Adobe Audience Manager, PEGA and Unica preferred
• Strong technical and/or database management experience manipulating data for analytic purposes utilizing SQL, SAS relationship databases (such as Oracle, Teradata, Aprimo, Unica IBM or equivalent)
• Experience in specializing in lead/contact list generation and management
• Familiarity with consumer loan products and financial services
• Strong facilitation and presentation skills
• Proven leadership in consulting and influencing across heavily matrixed organizations

Qualifications

• No specific formal educational qualifications specified; experience and skills are emphasized

Benefits & Perks

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement