Marketing Automation Developer

APN Consulting

Harrison, NY

Contract

Senior

12 days ago

Job Description

About the Role

APN Consulting, Inc. is a progressive IT staffing and services company offering innovative business solutions to improve client business outcomes. We focus on high impact technology solutions in ServiceNow, Fullstack, Cloud & Data, and AI / ML. Due to our globally expanding service offerings we are seeking top-talent to join our teams and grow with us. This role is for a Marketing Automation Developer working remotely on a contract basis, playing an instrumental part in crafting and maintaining cutting-edge marketing automation solutions to enhance lifecycle marketing efforts. The position involves collaboration with multifaceted teams to implement and optimize marketing campaigns using development, SQL, and Salesforce Marketing Cloud (SFMC).

Key Responsibilities

Design and implement automation workflows and triggered communications that integrate with internal and external data sources, ensuring data accuracy and consistency across campaigns.
Lead the end-to-end campaign lifecycle: from data architecture, scripting, and testing to deployment, ensuring technical alignment with business objectives.
Develop and execute complex SQL queries to extract, manipulate, and transform large data sets for segmentation, reporting, and automation purposes, ensuring optimal query performance.
Manage integrations between the marketing automation platform (e.g., Salesforce Marketing Cloud) and external systems (e.g., CRM, e-commerce, customer data platforms), ensuring data flow integrity.
Collaborate with cross-functional teams (marketing, product, data engineering, data science, etc.) to align technical solutions with business requirements and optimize platform usage.
Oversee platform configuration and optimization, including API connections, automation triggers, and data models to improve efficiency and scalability.
Troubleshoot and debug complex issues within campaign workflows, integrations, and data syncs, providing advanced technical support when needed.
Ensure compliance and security protocols are followed in all data handling and automation processes, adhering to data privacy regulations (e.g., GDPR, CCPA).
Lead and execute quality assurance (QA) processes to ensure that campaigns, templates, and data workflows perform as expected, including developing testing plans, conducting pre-launch checks, and validating automation and personalization in all environments.

Requirements

5+ years of Marketing Automation experience with Salesforce Marketing Cloud (ExactTarget) required.
Mastery in SQL for intricate audience segmentation.
Experience with Salesforce Data Cloud or similar customer data platforms for managing data flows, personalization, and segmentation.
Hands-on experience with email builder tools (e.g., Salesforce Content Builder, Litmus, Stensul, or similar platforms) to create, edit, and test email templates efficiently.
Data/metrics/analysis/results orientation.
Track record of process improvement.
Exceptional attention to detail.
Excellent communication and interpersonal skills.
Proficient use of Figma and Workfront.
Proficient in HTML and CSS email development.
Ability to thrive and deliver in a fast-paced, evolving environment, meeting ambitious timelines.
Experience with and passion for teamwork and cross-functional collaboration.
Bachelor's Degree in a relevant field.