Marketing Automation Email Specialist

Old Dominion University

Norfolk, VA

Full Time

Mid Level

10 days ago

Job Description

About the Role

The Marketing Automation Email Specialist at Old Dominion University is responsible for supporting the development, deployment, and maintenance of email campaigns and automations within Salesforce Marketing Cloud. The role requires technical skills in SFMC, email coding, and data-driven personalization, playing a key part in transforming campaign requirements into high-performing emails and journeys. The position is remote, full-time, and involves working with various SFMC tools to ensure effective email marketing efforts.

Key Responsibilities

Support the hands-on development, deployment, and maintenance of email campaigns and automations within Salesforce Marketing Cloud.
Transform campaign requirements into functional, high-performing emails and journeys within SFMC.
Code for email development using HTML, CSS, AMPscript, and dynamic content techniques.
Conduct QA and testing across devices and platforms to ensure email quality and deliverability.
Translate stakeholder requirements into successful SFMC email campaigns and provide ongoing technical support and troubleshooting.
Design and develop accessible email communications that adhere to current standards.

Requirements

Master's degree in Marketing, Technology, or a related field, or a bachelor's degree with related work experience equivalent to a master's degree.
Working knowledge of HTML/CSS for email development, familiarity with AMPscript and dynamic content techniques.
Basic ability to write and modify SQL queries for audience segmentation.
Experience with conducting QA and testing across devices and platforms (e.g., Litmus, Email on Acid).
Understanding of deliverability, list management, and email compliance practices.
Experience with Salesforce Marketing Cloud (Email Studio, Content Builder, Automation Studio, Journey Builder).
Ability to provide excellent internal customer service and translate stakeholder requirements into email campaigns.

Nice to Have

Salesforce Marketing Cloud Email Specialist certification.
Exposure to Einstein, API usage, and custom preference centers.
Basic familiarity with project management or ticketing systems (e.g., Jira, Asana, Monday).
Ability to follow structured workflows and versioning practices in collaborative environments.

Qualifications

Master's degree in Marketing, Technology, or related field, or a bachelor's degree with equivalent work experience.

Benefits & Perks

Computer equipment will be supplied.
Remote work flexibility with a 40-hour work week.

Working at Old Dominion University

Old Dominion University is a Virginia-based public doctoral research university with a focus on rigorous academics, research excellence, and community engagement. The university values diversity and inclusion, providing equal employment opportunities regardless of race, gender, age, veteran status, disability, or other protected characteristics. It encourages minorities, women, veterans, and individuals with disabilities to apply.

Apply Now