Marketing Automation Manager

Genesys

Indianapolis, IN

Full Time

Senior

75k-140k

15 days ago

Job Description

About the Role

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. The company employs more than 6,000 people worldwide who embrace empathy and cultivate collaboration. Employees have the independence to make a larger impact and take ownership of their work. Genesys is committed to fairness and diversity, offering great benefits and perks, and fostering a collaborative, innovative environment.

Key Responsibilities

Admin Support: Fixing lead routing or technical issues for sales teams and identifying errors in the platform.
Governance Oversight: Ensuring best practices, efficiency, and high-quality cadence practices.
Run Content Committees: Schedule and collaborate with content committees to build relevant cadences for AEs, maintain the library, and optimize content as needed.
Collaboration: Work closely with BDR outreach technology admin to ensure alignment with strategies within tools.
Proactively Optimize: Research opportunities to develop and improve technology use, campaigns, or training gaps.
Drive Innovation: Research, test, and survey teammates to build processes and encourage AI technology adoption.
Project Manage: Schedule regular meetings with key owners to ensure adoption of Salesloft.
Analyze & Report: Provide monthly reporting in PowerPoint on cadence performance to guide optimization decisions.

Requirements

Bachelor's degree.
5+ years working with sales or marketing technology (such as Salesloft, Salesforce, UserGems, 6Sense, Asana, etc.).
Experience working within an enterprise-level company, coordinating and collaborating with multiple stakeholders.
Understanding of creating and using Salesforce Reports.
Expertise in demand generation processes and strategy.
Experience creating reports and analytics to drive accountability with technology adoption.
Strong knowledge of project management processes and concepts.
Ability to adapt quickly to changes, manage deadlines, and handle pressure.
Strong executive presence and experience interfacing with senior executives.
Ability to learn and synthesize new information quickly.
Proactive thinking, influencing, facilitating, and consulting skills across business functions.

Nice to Have

Experience with AI technology and innovation in marketing or sales processes.
Experience with outreach and cadence management tools like Salesloft.
Knowledge of demand generation strategies.

Qualifications

Bachelor's degree.

Benefits & Perks

Medical, Dental, and Vision Insurance.
Telehealth coverage.
Flexible work schedules and work from home opportunities.
Development and career growth opportunities.
Open Time Off in addition to 10 paid holidays.
401(k) matching program.
Adoption Assistance.
Fertility treatments.

Working at Genesys

Genesys fosters a culture of empathy, collaboration, innovation, and ownership. Employees are encouraged to make a larger impact, embrace diversity, and contribute to creating the future of customer experience. The company values fairness, continuous development, and a supportive work environment that promotes growth and inclusion.

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