Marketing Automation Manager
Crisis24 Protective Solutions, LP
Job Description
About the Role
Crisis24, a GardaWorld company, is widely regarded as the leading integrated risk management, crisis response, consulting, and global protective solutions firm, serving the world's most influential people, disruptive brands, and prominent organizations. Championed by our advanced Global Operation Centers and our skilled team of intelligence analysts, we offer highly specialized services, security and consulting, with the technology and AI to power it all across the globe. At Crisis24, we go beyond mere employment; we pave the way to a realm where your skills become instrumental in shaping global security, guiding clients through a multifaceted and challenging landscape. Your journey with us will be deeply fulfilling, driven by a powerful sense of purpose and accomplishment. Within our thriving environment, you'll discover abundant chances for both personal and career advancement. Seize this moment to push your limits, broaden your expertise, and elevate your professional journey to unprecedented levels. Join the Crisis24 team today and be a part of something extraordinary where growth and impact converge.
Key Responsibilities
- Build, collaborate with stakeholders, and execute targeted email and nurture campaigns, newsletters, event invites to drive engagement and conversions
- Manage email lists, segmentation, testing, and email performance tracking
- Optimize email deliverability, open/click rates, and compliance with privacy laws
- Build and manage marketing workflows and trigger campaigns within our marketing automation platform, and/or across marketing technology stack
- Assist with lead scoring, segmentation, and lifecycle tracking
- Assist with ensuring accurate lead routing and integration with CRM systems
- Help maintain campaign tracking and UTM frameworks
- Assist with marketing attribution and campaign performance reporting
- Support marketing data cleanup, uploads, and process documentation
- Other duties as assigned
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent experience
- 4+ years of experience in B2B marketing, with 2+ years in a marketing automation and operations-focused role
- Strong marketing automation and email marketing skills with attention to detail and deadlines
- Proven expertise in platforms like Marketo, HubSpot, or Pardot, and CRM systems like Salesforce
- Deep knowledge of email best practices, personalization strategies, and data compliance standards
- Familiarity with leveraging AI within marketing, MQL/SQL lifecycle, and lead management frameworks
- Experience working in cross-functional environments and collaborating with remote teams
- Proficiency in Microsoft Office, project management tools, and HTML/CSS for email templates is a plus
Nice to Have
- Proficiency in HTML/CSS for email templates
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent experience
- 4+ years of experience in B2B marketing, with 2+ years in a marketing automation and operations-focused role
Working at Crisis24 Protective Solutions, LP
Crisis24 is dedicated to equal opportunity in employment and committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital or parental status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable laws.
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About Crisis24 Protective Solutions, LP
Website
crisis24.com
Location
Annapolis, MD
Industry
Software Publishers
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