Marketing Automation Manager (Adobe AEP/NBA)

Humana

Trenton, NJ

Full Time

Mid Level

14 days ago

Job Description

About the Role

Humana's Marketing organization is seeking a Marketing Automation Manager who specializes in Adobe Experience Platform (AEP) and Next Best Action (NBA) execution to join the team as a Senior Product Manager working anywhere in the US. The role involves translating strategy into real-time journeys using Adobe tools, leading all phases of the product lifecycle, and monitoring product efficacy to meet customer needs and achieve success outcomes. The position emphasizes collaboration with data analytics, lifecycle marketers, and channel leads to optimize customer journeys and personalization efforts.

Key Responsibilities

Configure, test, deploy, and iterate personalized journeys in Adobe Journey Optimizer based on NBA strategy
Collaborate with the data analytics team to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes
Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting
Conduct rigorous QA across events, wait steps, personalization rules, and cross-channel triggers
Monitor performance and resolve execution issues; partner with analytics to refine logic and improve outcomes
Serve as a subject matter expert (SME) for AJO/AEP capabilities; upskill others on best practices in journey orchestration

Requirements

3+ years of marketing operations or lifecycle marketing experience
2+ years of hands-on configuration experience with Adobe Journey Optimizer and Adobe Experience Platform
Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization
Effective communicator across technical and business teams; detail-oriented in managing journey flows
Comfortable working in pod-based or agile cross-functional environments

Nice to Have

Adobe certifications in AEP or AJO
Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging
Experience in highly regulated industries (e.g., healthcare, financial services)
Exposure to JSON, event payloads, or API-driven personalization
Understanding of NBA personalization logic frameworks

Qualifications

Information not explicitly provided in the description

Benefits & Perks

Humana offers a variety of benefits to promote the best health and well-being of employees and their families
Competitive and flexible packages including health benefits effective day 1
Paid time off, holidays, volunteer time, and jury duty

Working at Humana

Humana emphasizes a caring community, putting health first, and supporting employee well-being through flexible benefits and a focus on health and safety.

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