Marketing Automation Manager (Adobe AEP/NBA)

About the Role

Key Responsibilities

• Configure, test, deploy, and iterate personalized journeys in Adobe Journey Optimizer based on NBA strategy.
• Collaborate with the data analytics team to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting.
• Conduct rigorous QA across events, wait steps, personalization rules, and cross-channel triggers.
• Monitor performance and resolve execution issues; partner with analytics to refine logic and improve outcomes.
• Serve as a subject matter expert (SME) for AJO/AEP capabilities; upskill others on best practices in journey orchestration.

Requirements

• 3+ years of marketing operations or lifecycle marketing experience.
• 2+ years of hands-on configuration experience with Adobe Journey Optimizer and Adobe Experience Platform.
• Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization.
• Effective communicator across technical and business teams; detail-oriented in managing journey flows.
• Comfortable working in pod-based or agile cross-functional environments.

Nice to Have

• Adobe certifications in AEP or AJO are a plus.
• Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging.
• Experience in highly regulated industries (e.g., healthcare, financial services).
• Exposure to JSON, event payloads, or API-driven personalization.
• Understanding of NBA personalization logic frameworks.

Qualifications

• Not explicitly specified, but implied: relevant experience and technical skills in marketing automation and Adobe platforms.

Benefits & Perks

• Health benefits effective day 1.
• Paid time off, holidays, volunteer time and jury duty pay.
• Recognition pay.
• 401(k) retirement savings plan with employer match.
• Tuition assistance.
• Scholarships for eligible dependents.
• Parental and caregiver leave.
• Employee charity matching program.
• Network Resource Groups (NRGs).
• Career development opportunities.